Tag Archives: ddb

China and Japan aren’t always the best of pals (that’s enough serious political analysis for now) and Japanese marcoms giant Dentsu has therefore found it difficult to expand in its neighbour’s huge market. The traditional Dentsu model, providing absolutely everything ...

Consumer goods giant Procter & Gamble is cutting nearly 6,000 non-manufacturing jobs with ‘overlapping’ marketers set to take more than their fair share (if fair is what it is). So far roughly 1,000 marketers have been shown the door. And ...

The mighty McDonald’s, which seemed to have ridden out the recession as rivals Burger King and Pizza Hut struggled, has a nasty case of indigestion, posting its first monthly sales decline in nine years. First one to fall on her ...

Deutsch LA has poached Venables Bell creative director David Kim (left) as an EVP and group digital creative director on flagship account Volkswagen. “David is a brilliant digital designer and concepter with a truly varied background and we are so ...

Anheuser-Busch InBev has named AKQA as its US digital agency for Budweiser, Bud Light and Stella Artrois, replacing Heineken at the WPP-own company. Heineken is in the process of moving its digital work to above-the-line agency Wieden+Kennedy. In US terms ...

The big marcoms companies have rather enjoyed the sagging global economy over the past couple of years, managing to increase revenue and earnings by rather more than most other sectors, apart from freaky performances like Apple’s (Apple is almost a ...

Interpublic CEO Michael Roth might have turned the company around in financial terms but his big agency brands (headed by McCann, DraftFCB and Lowe) are struggling big time. Now Johnson & Johnson, which spends about $2.7bn globally including $2bn in ...

My previous piece on the TBWA news of the appointment of Peter Souter as the new Chairman and ECD of the London office has provoked a reaction, in particular one from Neil Christie, the managing director of Wieden+Kennedy London. Neil ...

Remember when Sir Richard Branson stole the national flag for his own airline after British Airways said it didn’t want it any more? Well, there’s a similar golden opportunity beckoning for any cheeky entrepreneur working in the car hire sector. ...