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Advertisers
DDB’s new ‘Influence Manifesto’ gets mixed reviews
The DDB network is famous for lots of things although, it must be said, more for what it did –…
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Agencies
Matt Eastwood takes the hot seat as JWT CCO
Why’s it such a hot seat? Because JWT (or J. Walter Thompson as we’re now supposed to call it, again)…
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News
McDonald’s boss blames DDB and Burnett for sales flop
McDonald’s has just posted its first sales drop in nine years and so CEO Don Thompson (left) is threatening lead…
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Advertisers
George Parker: where would I work now?
Where would I like to work if I was still inclined to work in the ad biz! Stephen has been…
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Advertisers
Why the PubliCom focus on mega spenders opens the door for start-ups to sweep up national accounts
Over the last week there has been a frenzy of speculation about the proposed merger between Omnicom and Publicis. It…
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Advertisers
Fallout from the Publicis/Omnicom merger
Richard Pinder writes: When first hearing the Publicis and Omnicom merger rumours you could have been forgiven for thinking it…
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Advertisers
AdScammer and author George Parker picks his Desert Island Ads
I was flattered when Stephen asked me to sully the pages of MAA with my choice of “Desert Island Ads.”…
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Advertisers
Nearly 40 years on Pepsi is still in search of a decent campaign – Beyonce or no Beyonce
Why, despite spending gazillions on ads, can’t Pepsi ever come up with a campaign? Its latest big thing is Beyonce…
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Advertisers
Cannes jiggles media judging criteria following WPP complaint – but ignores DDB on block voting
Last year WPP’s Sir Martin Sorrell objected to the votes cast in the Cannes Lions media category; claiming that his…
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