Tag Archives: ddb

Coke’s Wendy Clark takes top US job at DDB

Back in the day people used to flit from client to agency and back again, to the benefit of both parties. The former agency people going to clients knew where the bodies were buried and the clients going to agencies ...

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Len Sirowitz reminds us of the genius of DDB

My thanks to Adscam’s George Parker for reminding me how brilliant Dave Dye’s blog Stuff From The Loft is. In this piece Dave speaks to Len Sirowitz, one of the top art directors at Doyle Dane Bernbach in the 1960s. ...

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Leo Burnett wins McDonald’s rebrand task

Ad Age reports that Leo Burnett has won the task to refresh/rebrand McDonald’s (take your pick) promised recently by CEO Don Thompson. McDonald’s is suffering from falling sales inside and outside the US. Although Publicis Groupe-owned Burnett is McDonald’s’ main ...

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Can a ‘no change’ rebrand save McDonald’s?

Surely some mistake? No, McDonald’s CEO Don Thompson (left) has promised analysts in the US that the company is about to embark on an 18-month exercise aimed at making the flagging fast food giant a “more trusted and respected brand.” ...

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World’s most influential copywriter Julian Koenig dies

That’s a big claim isn’t it? But Julian Koenig (left), who has died aged 93, was the man who wrote the celebrated ‘Think Small’ campaign (below) for Volkswagen and agency Doyle Dane Bernbach. This was in an era when American ...

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