Tag Archives: ddb

Len Sirowitz reminds us of the genius of DDB

My thanks to Adscam’s George Parker for reminding me how brilliant Dave Dye’s blog Stuff From The Loft is. In this piece Dave speaks to Len Sirowitz, one of the top art directors at Doyle Dane Bernbach in the 1960s. ...

Read More »

Leo Burnett wins McDonald’s rebrand task

Ad Age reports that Leo Burnett has won the task to refresh/rebrand McDonald’s (take your pick) promised recently by CEO Don Thompson. McDonald’s is suffering from falling sales inside and outside the US. Although Publicis Groupe-owned Burnett is McDonald’s’ main ...

Read More »

Can a ‘no change’ rebrand save McDonald’s?

Surely some mistake? No, McDonald’s CEO Don Thompson (left) has promised analysts in the US that the company is about to embark on an 18-month exercise aimed at making the flagging fast food giant a “more trusted and respected brand.” ...

Read More »

World’s most influential copywriter Julian Koenig dies

That’s a big claim isn’t it? But Julian Koenig (left), who has died aged 93, was the man who wrote the celebrated ‘Think Small’ campaign (below) for Volkswagen and agency Doyle Dane Bernbach. This was in an era when American ...

Read More »

Matt Eastwood takes the hot seat as JWT CCO

Why’s it such a hot seat? Because JWT (or J. Walter Thompson as we’re now supposed to call it, again) has had more creative directors on either side of the Atlantic than you could shake a stick at in recent ...

Read More »

McDonald’s boss blames DDB and Burnett for sales flop

McDonald’s has just posted its first sales drop in nine years and so CEO Don Thompson (left) is threatening lead agencies DDB and Leo Burnett with all manner of horrors, including new agencies on the account or even losing their ...

Read More »