Volkswagen is thought to be on the brink of leaving long-serving worldwide agency DDB in China, its second biggest market after Europe. Omnicom-owned DDB has had a pretty iron grip on the VW account for 60 years although it’s been ...
Read More »Post-emissions Volkswagen says it’s really our friend with bland new brand campaign
Volkswagen – it’s not VW of ‘Das Auto’ fame any more since the emissions scandal broke – is going back into brand advertising for the first time since its fiddling of emissions was revealed with this new campaign from DDB ...
Read More »Can DDB’s Kassaei turn back the awards tide?
There’s a fierce rivalry between WPP and Omnicom (as you may have noticed) and the most visible stage for it in recent years has been the battle for creative awards, most notably at the Cannes International Festival of Creativity. Recently ...
Read More »Coke’s Wendy Clark takes top US job at DDB
Back in the day people used to flit from client to agency and back again, to the benefit of both parties. The former agency people going to clients knew where the bodies were buried and the clients going to agencies ...
Read More »Len Sirowitz reminds us of the genius of DDB
My thanks to Adscam’s George Parker for reminding me how brilliant Dave Dye’s blog Stuff From The Loft is. In this piece Dave speaks to Len Sirowitz, one of the top art directors at Doyle Dane Bernbach in the 1960s. ...
Read More »Was Jeremy Craigen’s departure from DDB and VW quite as amicable as it sounds?
DDB’s global ECD Jeremy Craigen, a former ECD of DDB London before the 2011 merger with adam&eve, is leaving after 25 years. Craigen (left) says it’s now “time to go and find some exciting new challenges outside of the world ...
Read More »Cannes tackles sexist ads with new ‘Lioness’ award
Before you know it, it’ll be time to pack the Piz Buin and Restore and head for Cannes. And the International Festival of Creativity always has the capacity to surprise us – this time with a new award, ‘The Lioness.’ ...
Read More »Leo Burnett wins McDonald’s rebrand task
Ad Age reports that Leo Burnett has won the task to refresh/rebrand McDonald’s (take your pick) promised recently by CEO Don Thompson. McDonald’s is suffering from falling sales inside and outside the US. Although Publicis Groupe-owned Burnett is McDonald’s’ main ...
Read More »Can a ‘no change’ rebrand save McDonald’s?
Surely some mistake? No, McDonald’s CEO Don Thompson (left) has promised analysts in the US that the company is about to embark on an 18-month exercise aimed at making the flagging fast food giant a “more trusted and respected brand.” ...
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