Tag Archives: ddb

We were promised great things when DDB boss Wendy Clark’s new We Are Unlimited operation for McDonald’s in the US hove into view but its first effort was disappointingly anodyne. WAU is supposed to produce lots of data-driven (yawn) content ...

Volkswagen says its “making the future real” (whatever that means) with its new T-Roc SUV, what we used to call a crossover but with SUV driving attributes. So there’s a new global campaign, ‘Born Confident,’ from adam&eveDDB and DDB Berlin/Hamburg ...

From when Mike Cozens gave me my first job at Y&R, to working with Robert Campbell and Mark Roalfe at RKCR then joining Tony Grainger and Kate Stanners at Saatchi & Saatchi London, I‘ve been lucky to work with a ...

Wieden+Kennedy has triumphed in the global pitch for Airbnb, beating DDB in the final round. 72andSunny, R/GA and Anomaly are also thought to have pitched. DDB was the ante-post favourite as US boss Wendy Clark worked with Airbnb marketing supremo ...

DDB is finally looking interesting after years of playing second fiddle to Omnicom’s biggest network BBDO. Aside from its stand-out UK performer adam&eveDDB (which may be morphing into an international brand, it’s opening in the US to handle Samsung) the ...

Piecing together the details of Omnicom’s new DDB-based creative agency for McDonald’s is a diverting entertainment and some clues have emerged from an Adweek panel in New York. McDonald’s CMO Deborah Wahl (below right with DDB’s Wendy Clark) said the ...

There’s no holding Omnicom at the moment: fresh from taking the lead in so-called ‘Mediapalooza’ with its new entity Hearts & Science – new home for AT&T and Procter & Gamble media in the US – it’s now won all ...

Volkswagen is thought to be on the brink of leaving long-serving worldwide agency DDB in China, its second biggest market after Europe. Omnicom-owned DDB has had a pretty iron grip on the VW account for 60 years although it’s been ...

Volkswagen – it’s not VW of ‘Das Auto’ fame any more since the emissions scandal broke – is going back into brand advertising for the first time since its fiddling of emissions was revealed with this new campaign from DDB ...