Dockers measures up for a fight in winner from DDB

Dockers, on behalf of its shirts, is telling us you “don’t need a suit to change the world,” which view leaves you open to a vicious attack from that neglected suit in the wardrobe.

Like the “no suit was injured..” bit.

Excellent from DDB Barcelona – an idea! Why can’t the Brits make ads like this?

MAA creative scale; 8.5.

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About Stephen Foster

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Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.