Tag Archives: ddb

Omnicom’s McDonald’s agency We Are Unlimited tries to spread its wings

Adweek’s Agency Spy reports that Omnicom’s We Are Unlimited, the agency formed to wrest McDonald’s creative away from Publicis’ Leo Burnett in the US, is now pursuing other business too. This is believed to follow the end of a two-year ...

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$4bn US Army win boosts Clark’s Omnicom chances

When Wendy Clark left Coca-Cola for DDB she probably expected a more topsy turvy life and she’s certainly found it. First up DDB won McDonald’s with its new We Are Unlimited offer – also involving other bits and pieces from ...

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Senior jobs cull gathers speed in adland

Agency Spy’s Revolving Door feature is spinning at dizzying speed these days as US creative agencies appear to be experiencing a cull of ferocious proportions. Today we have Publicis closing Leo Burnett Chicago’s Greenhouse production unit, CP+B closing its LA ...

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DDB’s We Are Unlimited hits its stride for McDonald’s

We were promised great things when DDB boss Wendy Clark’s new We Are Unlimited operation for McDonald’s in the US hove into view but its first effort was disappointingly anodyne. WAU is supposed to produce lots of data-driven (yawn) content ...

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DDB UK and Germany agencies combine for VW T-Roc debut

Volkswagen says its “making the future real” (whatever that means) with its new T-Roc SUV, what we used to call a crossover but with SUV driving attributes. So there’s a new global campaign, ‘Born Confident,’ from adam&eveDDB and DDB Berlin/Hamburg ...

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St Luke’s’ Richard Denney: why Jeremy Craigen is my ad hero

From when Mike Cozens gave me my first job at Y&R, to working with Robert Campbell and Mark Roalfe at RKCR then joining Tony Grainger and Kate Stanners at Saatchi & Saatchi London, I‘ve been lucky to work with a ...

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Wieden+Kennedy pips DDB to Airbnb global account

Wieden+Kennedy has triumphed in the global pitch for Airbnb, beating DDB in the final round. 72andSunny, R/GA and Anomaly are also thought to have pitched. DDB was the ante-post favourite as US boss Wendy Clark worked with Airbnb marketing supremo ...

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