Are women to be the salvation of the flagging US beer market?
MillerCoors evidently thinks so. Recently we had a young lady winding down with a Coors Light courtesy of Leo Burnett and now it’s DDB Chicago’s turn for craft beer Blue Moon with another such (could be the same actress, there’s a wheeze.)
Because good things happen “once in a blue moon.”
Deft and slick.
Still not convinced though.
MAA creative scale: 7.