Tag Archives: danone

Paris in the spring evidently hasn’t sprung yet judging by these two outstanding print campaigns – from BETC Paris celebrating 100 years of Danone yogurt and TBWA\Paris for McDonald’s McDelivery service – but it’s still looking pretty good. Here’s Danone. ...

Droga5 in London is reported to have won the global Danone brand yogurt business, beating a stellar line-up of adam&eveDDB, Danone’s French agency BETC Paris and Mother. The latter three were the front runners in our Agency of the Year ...

Damone is reviewing its global yogurt business according to a report in Campaign and has called what looks like a global heavyweight creative championship: adam&eveDDB, Mother London, BETC Paris and Droga5. About the only one left out is Wieden+Kennedy but ...

Danone is launching its first global campaign for kids’ brand Danonino through Y&R and it’s following in the footsteps of other brands – like Persil’s ‘Dirt is Good,’ – by empowering the little blighters. Other WPP agencies are also involved. ...

Well here it is then, the world’s most shared video according to someone or other with 280m YouTube hits as a bonus. Shakira for the UN’s World Food Programme, sponsored by Danone’s Activia yogurt. What can you say? Well done ...

Hello People co-funder Hugh Baillie is leaving to be CEO of Grand Union, one of the agencies in the French-owned FullSIX International digital empire. He will also head up FullSIX in the UK. Baillie (left), a former CEO of Ogilvy ...

I don’t think anyone would argue that media agencies are driving the WPP juggernaut right now and its mighty (albeit slightly mysterious) GroupM media uber-company has just steamrollered all over Havas to win Danone’s £376m European media account. The business ...

Digital agency LBi has put on a stream of new accounts recently and it seems to be widening its already extensive repertoire with the appointment as search agency for French food giant Danone’s baby advice sites Aptaclub and C&G Baby ...

Brand consultancy Interbrand has produced its third annual list of Best Global Green Brands and Toyota tops it again, chiefly it seems because of the success of the Prius hybrid (2.9m world sales, 1.2m in the US). These computations are ...