covid-19
-
Ad Tech
Publicis Groupe fights Covid-19 downturn with money back ‘The Pact’ offer
The ever-ingenious Arthur Sadoun at Publicis has produced a new wheeze for these straightened times: money back for clients if…
Read More » -
Advertisers
AA forecasts (relatively) optimistic 16.7% drop in UK adspend – recovery in 2021
The UK Advertising Association, in conjunction with WARC, is forecasting a 16.7% fall in adspend in 2020 compared to 2019…
Read More » -
Advertisers
Fridays for Future tries to make its climate change voice heard in a Covid-19 world
There are fears that more people may be dying from other serious illnesses than Covid-19, as the crisis grabs the…
Read More » -
Advertisers
Sport England tries to pep up a weary nation – has PE master Boris returned in the nick of time?
Sport England is trying to persuade the nation to take more exercise, even though it has to be (mostly) at…
Read More » -
Advertisers
Matt Keen: no safety net for ad people in Covid-19 if you’re limited by being Ltd
This all happened so fast. Frighteningly fast. I was about to meet a friend but he said he was going…
Read More » -
News
Archie Heaton: if we can pull together against Covid-19, why can’t we tackle even bigger problems?
The Covid-19 virus continues to ravage its way across the world – impacting billions, infecting millions, and killing hundreds of…
Read More » -
Advertisers
Accenture Interactive steers Maserati to Droga5
Droga5 has gained its second Accenture prezzie, the global Maserati account. New owner Accenture Interactive was already Maserati’s global digital…
Read More » -
Advertisers
Christian Polman: Covid-19 – good ad measurement has never mattered more
It seems strange to think back only a matter of months when a crisis on the scale of the Covid-19…
Read More » -
Advertisers
Coronavirus creativity: “We’ll meet again” from St Luke’s
St Luke’s SHN (the NHS logo re-thought for Stay Home Now) is one of the best agency ideas to emerge…
Read More »