It’s the 75th anniversary of VE Day (Victory in Europe), celebrated in suitably boisterous fashion at the time as a grateful world bade goodbye to Adolf and his odious cronies. Piccadilly Lights owner Landsec and operator Ocean Outdoor have donated ...
Read More »Genero provides new snapshot of ad production in the crisis
Most of us are probably fed up already with WFH commercials via Zoom but some “proper” ads are still being made although the extent varies around the world. Professional creative network Genero has been canvassing hundreds of its members in ...
Read More »VaynerMedia’s DuBose Cole: bank of goodwill – how banks can benefit everyone in the crisis
The pandemic has delivered human, social, and economic costs across the world which will affect us for years to come. According to YouGov, UK consumer confidence has sunk to its lowest level since 2012 and 86 per cent of people ...
Read More »The Gate’s Florence Holmes: how crisis advertising can make us less WEIRD
Jonathan Haidt thinks everyone who grew up in the UK is weird. That is, we see the world through the lens of a Western, Educated, Industrialised, Rich and Democratic culture. For WEIRD people, morals are mostly confined to the ethics ...
Read More »Grey London’s Jess Smith: now’s the time for brands to deliver true meaning
A study in early 2019 found that 77% of brands sold across Europe could disappear tomorrow and people would not care. It’s a pretty brutal reminder that much of the work of the industry in recent years, has failed to ...
Read More »Anomaly tries to cheer us with Bulleit cocktail hour
Is a faux WFH happy hour/wine time evidence of the resilience of the human spirit or just another sign of how desperate we’re becoming in the lockdown? Kirin-owned Bulleit “frontier” bourbon (think the original maker was German) is aiming squarely ...
Read More »Anxious WFH adland turns to tippling
A Fishbowl US survey, reported in Agency Spy, shows that advertising and marketing people lead the field when it comes to drinking at home while at “work” in these WFH days – an impressive 49.14%. For once lawyers are beaten ...
Read More »Best Covid-19 ads in April 2020 – Dove and St Luke’s
Commercial advertising in April 2020 pretty much ground to a halt (with some exceptions): what work there was was Covid-19. Much of it was along the line: we’ve got to do something. But there were two stand-outs, efforts that would ...
Read More »Publicis Groupe fights Covid-19 downturn with money back ‘The Pact’ offer
The ever-ingenious Arthur Sadoun at Publicis has produced a new wheeze for these straightened times: money back for clients if Publicis doesn’t deliver “guaranteed outcomes” via its new The Pact service for mid-sized clients. Mid-sized being a prety wide definition: ...
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