Tag Archives: covid-19

Genero provides new snapshot of ad production in the crisis

Most of us are probably fed up already with WFH commercials via Zoom but some “proper” ads are still being made although the extent varies around the world. Professional creative network Genero has been canvassing hundreds of its members in ...

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Anomaly tries to cheer us with Bulleit cocktail hour

Is a faux WFH happy hour/wine time evidence of the resilience of the human spirit or just another sign of how desperate we’re becoming in the lockdown? Kirin-owned Bulleit “frontier” bourbon (think the original maker was German) is aiming squarely ...

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Anxious WFH adland turns to tippling

A Fishbowl US survey, reported in Agency Spy, shows that advertising and marketing people lead the field when it comes to drinking at home while at “work” in these WFH days – an impressive 49.14%. For once lawyers are beaten ...

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Best Covid-19 ads in April 2020 – Dove and St Luke’s

Commercial advertising in April 2020 pretty much ground to a halt (with some exceptions): what work there was was Covid-19. Much of it was along the line: we’ve got to do something. But there were two stand-outs, efforts that would ...

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Publicis Groupe fights Covid-19 downturn with money back ‘The Pact’ offer

The ever-ingenious Arthur Sadoun at Publicis has produced a new wheeze for these straightened times: money back for clients if Publicis doesn’t deliver “guaranteed outcomes” via its new The Pact service for mid-sized clients. Mid-sized being a prety wide definition: ...

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