Tag Archives: covid-19

MullenLowe reapointed to UK government anti-Covid drive

MullenLowe has been reappointed to the UK government’s Covid-19 advertising drive, to no-one’s great surprise as the agency acquitted itself well through the pandemic. The agency, which has earned an estimated £20m to date (media expenditure runs into hundreds of ...

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Google shines a light into covid vaccine murk

Google has clearly hit the right note with this new call to action – specifically inviting people to search for “covid vaccine near me” so they can get back to things they love. Normal life, that is. Juxtaposing popular pandemic ...

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UK government pandemic advertising tops £240m in 2020

UK government advertising in 2020 reached £163m (up 237%) with, on top of that, £80m from Public Health England (almost eight times the preceding year’s level) showing the ad impact of the Covid-19 epidemic. Most of this was spent with ...

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Sooner collective charts upbeat route out of UK lockdown

A group of adland’s finest including Sir Nigel Bogle and Robert Campbell are – what’s the word, curating? – a social media campaign #LetsGetThereSooner inviting people to say what they’re looking forward to post-lockdown. And reminding them, as you do, ...

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NHS tiptoes around vaccination in new MullenLowe work

MullenLowe has taken a determinedly softly softly approach in its seemingly endless anti-Covid NHS campaign and it’s back with a new variant, ‘Everyone Can Help.’ Eagle-eyed observers will note that just about everyone in the TV ad ‘Let’s Keep Going’ ...

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