Tag Archives: covid-19

Manning Gottlieb set to retain £200m UK government media

Omnicom’s Manning Gottlieb OMD is expected to retain the UK government’s media account – via a team dubbed OmniGov, not the happiest moniker with the current Covid mutant running rampant – in a four year deal. Government ad expenditure has ...

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Talon’s Lucy Baumgartner: IPA EffWorks Global, COVID-19 and Out of Home

A recap of IPA Effworks Global 2021 from Talon newcomer Lucy Baumgartner With the promise of the best new thinking and evidence-based decision-making research for marketing effectiveness in the world, IPA EffWorks Global 2021 hit the ground running last Tuesday ...

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World Media Group highlights trust in an untrustworthy digital news landscape

“Imagine a world without trusted media,” says the World Media Group, which represents some of the planet’s more famous legacy media owners. Thought we were living in one but that’s their point: partisan influencers, subjective bloggers and politically funded websites ...

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MullenLowe reapointed to UK government anti-Covid drive

MullenLowe has been reappointed to the UK government’s Covid-19 advertising drive, to no-one’s great surprise as the agency acquitted itself well through the pandemic. The agency, which has earned an estimated £20m to date (media expenditure runs into hundreds of ...

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Google shines a light into covid vaccine murk

Google has clearly hit the right note with this new call to action – specifically inviting people to search for “covid vaccine near me” so they can get back to things they love. Normal life, that is. Juxtaposing popular pandemic ...

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UK government pandemic advertising tops £240m in 2020

UK government advertising in 2020 reached £163m (up 237%) with, on top of that, £80m from Public Health England (almost eight times the preceding year’s level) showing the ad impact of the Covid-19 epidemic. Most of this was spent with ...

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Sooner collective charts upbeat route out of UK lockdown

A group of adland’s finest including Sir Nigel Bogle and Robert Campbell are – what’s the word, curating? – a social media campaign #LetsGetThereSooner inviting people to say what they’re looking forward to post-lockdown. And reminding them, as you do, ...

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