Tag Archives: covid-19

A recap of IPA Effworks Global 2021 from Talon newcomer Lucy Baumgartner With the promise of the best new thinking and evidence-based decision-making research for marketing effectiveness in the world, IPA EffWorks Global 2021 hit the ground running last Tuesday ...

“Imagine a world without trusted media,” says the World Media Group, which represents some of the planet’s more famous legacy media owners. Thought we were living in one but that’s their point: partisan influencers, subjective bloggers and politically funded websites ...

MullenLowe has been reappointed to the UK government’s Covid-19 advertising drive, to no-one’s great surprise as the agency acquitted itself well through the pandemic. The agency, which has earned an estimated £20m to date (media expenditure runs into hundreds of ...

We may be doing well with Covid vaccines in the UK (although PM Boris Johnson is currently telling us it’s the lockdown that has reduced infections – what’s he on?) but the powers-that-be aren’t letting go yet. Now they’re inviting ...

Google has clearly hit the right note with this new call to action – specifically inviting people to search for “covid vaccine near me” so they can get back to things they love. Normal life, that is. Juxtaposing popular pandemic ...

The UK’s Labour Party (12 years in opposition now) has something much worse than a policy problem; it has a marketing problem. This week, one of the architects of New Labour – an unsurprisingly dissatisfied Lord Mandelson (left) – called ...

UK government advertising in 2020 reached £163m (up 237%) with, on top of that, £80m from Public Health England (almost eight times the preceding year’s level) showing the ad impact of the Covid-19 epidemic. Most of this was spent with ...

A group of adland’s finest including Sir Nigel Bogle and Robert Campbell are – what’s the word, curating? – a social media campaign #LetsGetThereSooner inviting people to say what they’re looking forward to post-lockdown. And reminding them, as you do, ...

MullenLowe has taken a determinedly softly softly approach in its seemingly endless anti-Covid NHS campaign and it’s back with a new variant, ‘Everyone Can Help.’ Eagle-eyed observers will note that just about everyone in the TV ad ‘Let’s Keep Going’ ...