Tag Archives: covid-19

Who’d be a forecaster these days – unless you’re an epidemiologist who at least gets to frighten us all on the radio. The latest AA/WARC forecast for UK adspend has been revised down and now says that full recovery from ...

For many years the subject of responsibility in advertising and its impact on the economy, politics and society has been much debated. It has regularly been a prominent subject in the media, with issues ranging from Brexit to obesity. Societal ...

CEOs like to depart the stage on a high note and Michael Roth at Interpublic (IPG), who’s stepping down to be replaced by COO Philippe Krakwsky (both below), is doing a pretty good job during Covid-19 it seems. It wasn’t ...

If anything is defining the impact of Covid it is uncertainty. Not knowing how the pandemic will develop in terms of further restrictions and economic impact nationally and locally, is making brand media planning infinitely more difficult and the advertising ...

Here’s another gritty slice of life from gloomy Britain from McDonald’s (London’s going into virtual lockdown following most of the north of England and Scotland) and Leo Burnett – ‘The gift’ with a teenager getting a not entirely welcome (initially) ...

Covid-19 looks like it will be the defining issue of the US presidential election and anti-Trump Republican group The Lincoln Project isn’t pulling any punches in its latest ad. Essentially they’re saying Trump could have stopped (some of) 200,000 deaths ...

Boutique advisory firm Ciesco has been analysing this year’s M&A advertising and media deals to date and found – unsurprisingly – that the total is down year on year – by 17%. The first quarter (pre-Covid for many) saw the ...

The rush to in-housing is the latest thing for agencies to worry about (pandemic aside) and here’s what seems to be a pretty creditable effort from P&G for Secret. P&G took the brand in-house about a year ago. Featuring a ...

Retailer Very has moved to Grey and the agency has a produced a new “creative platform” – ‘Life is this Very moment’ – to try to resonate with UK consumers, who are feeling somewhat down at the moment. A new ...