MullenLowe has taken a determinedly softly softly approach in its seemingly endless anti-Covid NHS campaign and it’s back with a new variant, ‘Everyone Can Help.’ Eagle-eyed observers will note that just about everyone in the TV ad ‘Let’s Keep Going’ ...
Read More »NHS lightens the Covid tone with Elton John and Michael Caine for vaccination drive
Are the Covid clouds lifting with the worldwide vaccination programme? The UK has led the way in Europe – to the ire of some of its neighbours – but one of the issues has been take-up of the vaccine with ...
Read More »MullenLowe shows hospital reality in latest Covid burst
Covid cases are going down (slowly) in the UK but there are still lots of people in hospital, many on ventilators. So the latest instalment of the NHS campaign through MullenLowe shows real patients to remind us that it ain’t ...
Read More »John Ayling of JAA Media: this crisis is terrible – but we have been here before
History has shown that the media industry is more than capable of weathering a storm, writes JAA Media’s John Ayling. As we enter a new year – and a new lockdown in the UK – Its timely to revisit a ...
Read More »Barclaycard reveals 2020 consumer spending winners and losers – florists bloom
Barclaycard has been totting up the winners and losers in UK consumer spending through 2020 – overall it’s down 7.1% on 2019 – with some interesting beneficiaries. But the bad news first (it’s 2020 after all) Restaurants were down 47% ...
Read More »P&G ‘leads with love’ in bold charter for 2021
Procter & Gamble has revealed its determination to ‘Lead with Love’ in 2021, 2,021 “acts of good” throughout the year for Covid-related causes. The campaign is spearheaded by a film proposing love as one of eight emotions displayed by babies. ...
Read More »Agencies may find they’re eating from a restricted menu as they venture into 2021
Carat UK CEO Jo Sutherland is reportedly “stepping down” as CEO – announced in a memo – and she won’t be the only person seeking new pastures as we venture into this strangest of holiday seasons. The turn of the ...
Read More »Intermarché tackles big one with Covid-19 Christmas tale
French supermarket chain Intermarché is good at putting itself on the right side of the argument – sustainability, selling less-than-perfect-looking vegetable etc – and this Christmas it’s tackling the big one – Covid 19 – with agency Romance. A short ...
Read More »Paul Domenet: Pfizer’s vaccine may save the world from Covid – but what should we call it?
To receive good news in 2020 is something to be celebrated. Even if it is a small step, it’s a short shot to counteract the ongoing face-grinding misery parade that has accompanied us through this year. But we have that ...
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