Tag Archives: covid-19

P&G ‘leads with love’ in bold charter for 2021

Procter & Gamble has revealed its determination to ‘Lead with Love’ in 2021, 2,021 “acts of good” throughout the year for Covid-related causes. The campaign is spearheaded by a film proposing love as one of eight emotions displayed by babies. ...

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Intermarché tackles big one with Covid-19 Christmas tale

French supermarket chain Intermarché is good at putting itself on the right side of the argument – sustainability, selling less-than-perfect-looking vegetable etc – and this Christmas it’s tackling the big one – Covid 19 – with agency Romance. A short ...

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Departing Roth steers a steady pandemic course at IPG

CEOs like to depart the stage on a high note and Michael Roth at Interpublic (IPG), who’s stepping down to be replaced by COO Philippe Krakwsky (both below), is doing a pretty good job during Covid-19 it seems. It wasn’t ...

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