Tag Archives: coronavirus creativity

Coronavirus creativity: MullenLowe conjures lockdown return to form for Axe

All sorts of activities may resume after lockdown (we hope) and it’s good to see Unilever’s Axe reverting to type in anticipation – besotted blokes. Axe has flip-flopped hither and thither since dispensing with the services of BBH. Recently we ...

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Coronavirus creativity: Durex, Rankin celebrates NHS

Durex calls itself a “sexual wellbeing” brand these days and it’s been trying hard to persuade us that Coronavirus is a n opportunity to reset our (sex) lives, fairly persuasively to date in a campaign from Havas. Not sure about ...

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Coronavirus creativity: WhatsApp from AlmapBBDO

So you can make proper ads in lockdown: WhatsApp has had a pretty good ‘World War C’ even though its owner Facebook has not. Here’s AlmapBBDO in Brazil showing us that you can conduct a lovely affair – all on ...

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Coronavirus creativity: Publicis Italy nails it for Heineken

Publicis Italy has made a pretty good fist of Heineken – must be all that time they’re spending on Marcel – and Heineken is trying to do its bit in the crisis. Basically by expressing the simple truth: life at ...

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Coronavirus creativity: Skoda, Dove and Facebook

Ads are a touch restricted at the moment (you may have noticed) but Skoda and agency Optimist have succeeded in making the best of it with three new films – ‘discover new possibilities.’ Here’s director Steffen Haars. Producer is Halal. ...

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