Coronavirus creativity: WhatsApp from AlmapBBDO

So you can make proper ads in lockdown: WhatsApp has had a pretty good ‘World War C’ even though its owner Facebook has not.

Here’s AlmapBBDO in Brazil showing us that you can conduct a lovely affair – all on your own. At least that what I think it is.

Most people thought Mark Zuckerberg was bonkers when he paid $19bn for WhatsApp but Zuck evidently knows best – about some things anyway.

MAA creative scale: 8.

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About Stephen Foster

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Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.