Tag Archives: content

WPP is making yet another media investment, this time in Les Nouvelles Editions Indépendantes SAS (LNEI), a media group that investsin the French and international media sectors. Founded and controlled by Matthieu Pigasse, LNEI was launched in 2009 in Paris ...

Agencies and others are falling over themselves (and each other) to make their mark in the burgeoning content business and here are two interesting new examples. We’ll be seeing a hell of a lot more too with London Fashion Week ...

Nike and Wieden+Kennedy Portland are giving the content revolution a significant nudge forward with an eight-part series ‘Margot vs Lily,’ featuring YouTube-obsessed star Lily and her exercise-averse sister Margot (sensible girl). Producer is RSA. The series is linked to Nike’s ...

I’ve not been writing much for this esteemed publication recently. That’s not because Stephen has come to his senses and rightly given me the boot. Instead I’ve been off having a baby. Well, technically Mrs Williams did most of the ...

Recently a colleague of mine has started up a podcast called The Innovation Ramble. It’s a podcast about – you’ve guessed it – innovation, but with a particular bent on innovation in advertising. In my opinion it’s well worth a ...

WPP’s GroupM media company has struck a deal with digital news outfit BuzzFeed to enlist Buzz’s services in creating branded content for clients, in return for an advertising investment of ‘less than $100m.’ By comparison WPP spends about $100m on ...

George Cole, star of Minder, arguably the best comedy series ITV ever made, and, before that, Flash Harry in the St Trinian’s films, has died aged 90. In the 1980s he essayed some of Minder’s Arthur Daley (although he denied ...

Oh God, another blog about content. I know, you can’t log on to any marketing website without stumbling upon a column debating the ‘buzzword.’ And yes, there are still a lot of questions around the area. How do you define ...

Editors have always come under pressure from proprietors, forever anxious to protect their commercial investment and, quite often, suck up to friends and supposed allies. Such conflicts aren’t always as black and white as they seem. Hacks often hunt in ...