Tag Archives: content

WPP boosts media owner portfolio with France’s LNEI

WPP is making yet another media investment, this time in Les Nouvelles Editions Indépendantes SAS (LNEI), a media group that investsin the French and international media sectors. Founded and controlled by Matthieu Pigasse, LNEI was launched in 2009 in Paris ...

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Wieden+Kennedy pushes content revolution further with ‘Margot vs Lily’ series for Nike

Nike and Wieden+Kennedy Portland are giving the content revolution a significant nudge forward with an eight-part series ‘Margot vs Lily,’ featuring YouTube-obsessed star Lily and her exercise-averse sister Margot (sensible girl). Producer is RSA. The series is linked to Nike’s ...

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Matt Williams: parental lessons in content marketing from a three week old

I’ve not been writing much for this esteemed publication recently. That’s not because Stephen has come to his senses and rightly given me the boot. Instead I’ve been off having a baby. Well, technically Mrs Williams did most of the ...

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George Cole’s legacy in commercials

George Cole, star of Minder, arguably the best comedy series ITV ever made, and, before that, Flash Harry in the St Trinian’s films, has died aged 90. In the 1980s he essayed some of Minder’s Arthur Daley (although he denied ...

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Oborne/Telegraph HSBC row shows why brand owners shouldn’t touch the news agenda with a bargepole

Editors have always come under pressure from proprietors, forever anxious to protect their commercial investment and, quite often, suck up to friends and supposed allies. Such conflicts aren’t always as black and white as they seem. Hacks often hunt in ...

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