content
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News
WPP boosts media owner portfolio with France’s LNEI
WPP is making yet another media investment, this time in Les Nouvelles Editions Indépendantes SAS (LNEI), a media group that…
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Can agencies make it as content factories? TMW for Impulse and BBH for Old El Paso
Agencies and others are falling over themselves (and each other) to make their mark in the burgeoning content business and…
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Wieden+Kennedy pushes content revolution further with ‘Margot vs Lily’ series for Nike
Nike and Wieden+Kennedy Portland are giving the content revolution a significant nudge forward with an eight-part series ‘Margot vs Lily,’…
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Matt Williams: parental lessons in content marketing from a three week old
I’ve not been writing much for this esteemed publication recently. That’s not because Stephen has come to his senses and…
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Matt Williams: content is only truly innovative when there’s a real itch to scratch
Recently a colleague of mine has started up a podcast called The Innovation Ramble. It’s a podcast about – you’ve…
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Will WPP’s deal with BuzzFeed be important for clients?
WPP’s GroupM media company has struck a deal with digital news outfit BuzzFeed to enlist Buzz’s services in creating branded…
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George Cole’s legacy in commercials
George Cole, star of Minder, arguably the best comedy series ITV ever made, and, before that, Flash Harry in the…
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Ad Tech
Matt Williams: blurred lines – what’s the difference between content and old-style ads?
Oh God, another blog about content. I know, you can’t log on to any marketing website without stumbling upon a…
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Oborne/Telegraph HSBC row shows why brand owners shouldn’t touch the news agenda with a bargepole
Editors have always come under pressure from proprietors, forever anxious to protect their commercial investment and, quite often, suck up…
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