content
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Advertisers
APA CEO Steve Davies: what clients want from advertising production today…and how they can get it
The advertising production landscape is undergoing seismic shifts, and the challenges we face today are as complex as they are…
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News
WPP boosts media owner portfolio with France’s LNEI
WPP is making yet another media investment, this time in Les Nouvelles Editions Indépendantes SAS (LNEI), a media group that…
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Advertisers
Can agencies make it as content factories? TMW for Impulse and BBH for Old El Paso
Agencies and others are falling over themselves (and each other) to make their mark in the burgeoning content business and…
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Advertisers
Wieden+Kennedy pushes content revolution further with ‘Margot vs Lily’ series for Nike
Nike and Wieden+Kennedy Portland are giving the content revolution a significant nudge forward with an eight-part series ‘Margot vs Lily,’…
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Advertisers
Matt Williams: parental lessons in content marketing from a three week old
I’ve not been writing much for this esteemed publication recently. That’s not because Stephen has come to his senses and…
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Advertisers
Matt Williams: content is only truly innovative when there’s a real itch to scratch
Recently a colleague of mine has started up a podcast called The Innovation Ramble. It’s a podcast about – you’ve…
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Advertisers
Will WPP’s deal with BuzzFeed be important for clients?
WPP’s GroupM media company has struck a deal with digital news outfit BuzzFeed to enlist Buzz’s services in creating branded…
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Advertisers
George Cole’s legacy in commercials
George Cole, star of Minder, arguably the best comedy series ITV ever made, and, before that, Flash Harry in the…
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Ad Tech
Matt Williams: blurred lines – what’s the difference between content and old-style ads?
Oh God, another blog about content. I know, you can’t log on to any marketing website without stumbling upon a…
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