Tag Archives: content

DLKW Lowe launches in-house digital content arm MAKE

We keep hearing that clients want agencies to make stuff as well as commission it and DLKW Lowe in London has fastened on to this with the launch of MAKE, which it describes as a digital content production company. Among ...

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Matt Williams: a lot of ‘content’ talk may be bullshit but customers actually like being informed and entertained

At least once a week I get someone look at my job description and say “so you’re a ‘Content Editor’, what does that mean then?” I usually respond with some pithy, self-deprecating remark such as “I really have no idea,” ...

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Mark Popkiewicz: why advertisers must embrace new technology to reach out to the ‘skip generation’

Advertising has become too linear. That’s not a general assertion, it’s plain to see. Take TV advertising for example. Ever since the birth of the ‘live pause’ function with the launch of Sky+ in 2002, UK viewers have been systematically ...

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A message to the digital caliphate of Shoreditch: ‘content’ has been with us since the first cave paintings

The writer of this article is an experienced copywriter who wishes to remain anonymous lest he be branded a reactionary old fart and becomes the subject of a digital fatwa. We hear much talk these days of ‘content’. Recently, for ...

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Stephen Whyte: content is the new big thing – it’s just a pity no-one seems to know what it really is

Selecting agency partners must be a pretty daunting challenge for marketers these days. There are traditional agencies claiming to be expert at multi-channel, multi-platform digital communications. There are media agencies with newly developed creative offerings. There are broad-based digital agencies ...

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