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Advertisers
Oborne/Telegraph HSBC row shows why brand owners shouldn’t touch the news agenda with a bargepole
Editors have always come under pressure from proprietors, forever anxious to protect their commercial investment and, quite often, suck up…
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Advertisers
DLKW Lowe launches in-house digital content arm MAKE
We keep hearing that clients want agencies to make stuff as well as commission it and DLKW Lowe in London…
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Advertisers
Matt Williams: a lot of ‘content’ talk may be bullshit but customers actually like being informed and entertained
At least once a week I get someone look at my job description and say “so you’re a ‘Content Editor’,…
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Ad Tech
Irfon Watkins of Coull: why content consumption is the key to making programmatic trading work
I’m seeing this – why? Today’s digital advertising models are failing to serve users in any sort of a valuable…
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Advertisers
Mark Popkiewicz: why advertisers must embrace new technology to reach out to the ‘skip generation’
Advertising has become too linear. That’s not a general assertion, it’s plain to see. Take TV advertising for example. Ever…
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Advertisers
A message to the digital caliphate of Shoreditch: ‘content’ has been with us since the first cave paintings
The writer of this article is an experienced copywriter who wishes to remain anonymous lest he be branded a reactionary…
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Advertisers
Stephen Whyte: content is the new big thing – it’s just a pity no-one seems to know what it really is
Selecting agency partners must be a pretty daunting challenge for marketers these days. There are traditional agencies claiming to be…
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Advertisers
Is Usain Bolt’s latest outing for Virgin Media yet another UK celebrity ad fail?
Don’t wish to get too over-literal about this but can you really receive Virgin Media (a UK cable TV company)…
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Advertisers
Droga5 partner WME buys sports outfit IMG for $2.3bn – but the really interesting player in this is Silver Lake
This is all a bit complicated so let’s take it from the top. IMG, the sports marketing company founded by…
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