Tag Archives: commonwealth

Thanks to darling Vladimir Putin we’re all gay these days – or big brands are anyway. Chevrolet is making a principled stand/jumping on the bandwagon (delete where necessary) of Russia’s anti-gay and lesbian programme by running this ad in NBC’s ...

What is Linus Karlsson up to at McCann and what is McCann up to with its creative leaders? Karlsson (left), who joined the agency from Mother New York during the reign of Nick Brien, was originally appointed chairman and CCO ...

On his recent foray to Advertising Week in New York WPP boss Sir Martin Sorrell accused POG, as he calls it (the putative Publicis Groupe/Omnicom construct), of copying WPP’s strategy – more digital and emerging markets. Well now the Omnicom ...

Not that much has been going right for Interpublic (IPG) on the agency front recently but General Motors is riding to the company’s rescue. Interim CMO Alan Batey has been busy unravelling former CMO Joel Ewanick’s many controversial decisions since ...

“Keep it simple, stupid” has always been wise advice (emanating from the US Navy no less, as a design principle in 1960) and it’s equally true of advertising as ships and planes. Deutsch LA has clearly taken this to heart ...

Here’s the first taster of Chevrolet’s eagerly-awaited ‘Find New Roads’ campaign – taking over from the unloved ‘Chevy Runs Deep’ and a right old mish-mash it is. This was perhaps inevitable as Chevrolet, by far General Motors’ biggest brand, chose ...

One of the more uncomfortable agency places to be this Christmas is Commonwealth, the new Detroit-based agency set up to handle Chevrolet by former General Motors global CMO Joel Ewanick, Ewanick departed in July, ostensibly over a bungled shirt sponsorship ...

WPP, proud co-owner of Team Detroit with Ford (and Blue Hive outside the US for other bits of Ford) has set up a new agency called Hudson Rouge (well it’s based in New York) for Lincoln, Ford’s struggling luxury brand. ...