Tag Archives: co-op

Co-op PR strategy doesn’t help Lucky Generals debut

The Co-op’s moved its creative business to Lucky Generals and the agency’s debut campaign seeks to unite the Co-op’s three main strands of business: food, insurance and death, sorry funeral care. There are more ads for funerals in the nether ...

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Lucky Generals caps strong year with Co-op win

It’s been a good year for Lucky Generals with loads of work from Amazon and now the majority Omnicom owned agency has won Co-op Group. Co-op’s last major creative agency was Leo Burnett. Lucky Generals will handle Co-op’s food, funerals, ...

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Burnett reappears for Co-op as store ad wars crank up

The Co-op reappointed Leo Burnett to its account following a pitch and here’s the first new campaign, plugging fairtrade products but without lots of shots of gloomy-looking South American farmers. In fact it’s perkier all round than the agency’s previous ...

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TBWA replaces departed Co-op account with Lidl

Last year TBWA Manchester lost the £50m Co-op account to Leo Burnett and now its big brother in London has gone some way towards replacing the loss by winning German-owned discount supermarket chain Lidl. Lidl is reported to have been ...

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