Tag Archives: co-op

Co-op takes recycling lead- even if it’s part of the problem

As large parts of northern Europe (Belgium, Holland, Germany) disappear under flood tides (we had them in London earlier in the week) saving the dear old planet from the (supposed) effects of climate change is on more people’s minds. Less ...

Read More »

Co-op PR strategy doesn’t help Lucky Generals debut

The Co-op’s moved its creative business to Lucky Generals and the agency’s debut campaign seeks to unite the Co-op’s three main strands of business: food, insurance and death, sorry funeral care. There are more ads for funerals in the nether ...

Read More »

Lucky Generals caps strong year with Co-op win

It’s been a good year for Lucky Generals with loads of work from Amazon and now the majority Omnicom owned agency has won Co-op Group. Co-op’s last major creative agency was Leo Burnett. Lucky Generals will handle Co-op’s food, funerals, ...

Read More »

Burnett reappears for Co-op as store ad wars crank up

The Co-op reappointed Leo Burnett to its account following a pitch and here’s the first new campaign, plugging fairtrade products but without lots of shots of gloomy-looking South American farmers. In fact it’s perkier all round than the agency’s previous ...

Read More »

TBWA replaces departed Co-op account with Lidl

Last year TBWA Manchester lost the £50m Co-op account to Leo Burnett and now its big brother in London has gone some way towards replacing the loss by winning German-owned discount supermarket chain Lidl. Lidl is reported to have been ...

Read More »