co-op
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Have British supermarkets forgotten what ads can do?
The British Co-op and agency Lucky Generals have parted company after 6 years, reportedly on good terms. The relationship never…
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MullenLowe wins Co-op customer content and digital
MullenLowe Group has won a place on the Co-op roster to handle customer content and digital alongside creative agency Lucky…
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News
Co-op takes recycling lead- even if it’s part of the problem
As large parts of northern Europe (Belgium, Holland, Germany) disappear under flood tides (we had them in London earlier in…
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Co-op PR strategy doesn’t help Lucky Generals debut
The Co-op’s moved its creative business to Lucky Generals and the agency’s debut campaign seeks to unite the Co-op’s three…
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Lucky Generals caps strong year with Co-op win
It’s been a good year for Lucky Generals with loads of work from Amazon and now the majority Omnicom owned…
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Burnett reappears for Co-op as store ad wars crank up
The Co-op reappointed Leo Burnett to its account following a pitch and here’s the first new campaign, plugging fairtrade products…
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Pitch politics: Leo Burnett retains Co-op while Y&R revival continues with Chanel
I see that Leo Burnett has retained the Co-op account in a final pitch against WCRS. Against the odds, no…
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Is ‘Ice’ Xmas campaign too Leo Burnett for the Co-op?
Overlooked this one in the Christmas rush but ‘Ice’ is a pretty brave effort from the Co-op and Leo Burnett,…
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Born again Co-op plugs convenience asset in new Christmas campaign from Leo Burnett
It’s been a funny old year for the Co-op: a year ago the mutual looked dead and buried as scandals…
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