In the wonderful voyage of discovery that’s advertising there something new every day, year anyway. Some might say there’s one born every minute but we won’t go into that. Recently adland has discovered women in all their glory; not discussing ...
Read More »GlobalHue wins W+K’s Chrysler Super Bowl gig
One of the more interesting aspects of the Super Bowl (stop yawning at the back) is not just which ads are best and do best but who gets the gig? Budweiser deployed Anomaly and BBDO (for Bud Light) for example. ...
Read More »Michael Lee of Madam picks his Desert Island Ads
Michael Lee is a former ECD of Euro RSCG New York, handling Volvo worldwide. Born in England, he spent 20 years in New York agencies winning and working on integrated accounts including Intel, JP Morgan, Exxon Mobil and Jaguar. In ...
Read More »Mullen is monstered for debut Acura campaign
The world and its aunt are giving this debut campaign from Boston agency Mullen for Honda’s Acura a monumental monstering. Honda moved Acura, its posh SUV, out of RPA when it reviewed the whole account last year (RPA kept the ...
Read More »Will W+K’s La Vita E Bella woo the Chinese for Fiat?
Missed this one first time round; it’s a campaign for Fiat (aka Chrysler) from Wieden+Kennedy Portland explaining the quirky, if somewhat unreliable, Italian motor manufacturer’s appeal to and synergy with the Chinese. W+K Portland certainly can’t be accused of ducking ...
Read More »W+K enters yellow ribbon territory for Chrysler
Gulp, it’s Wieden+Kennedy grabbing the US nation firmly by the tear ducts for Chrysler again. We’ve had Eminem’s ode to Detroit and Clint Eastwood’s ‘Halftime in America’ in the last two years and this year’s Chrysler Super Bowl epic features ...
Read More »‘Running footage’ is the cowardly car client’s choice
Running footage. That’s what they call those shots in car ads where the car slips around impossible, sunny s-turn bends. It’s usually shot through a distorting lens to make the car look lower, slimmer, faster – better. But only better ...
Read More »Agencies roll their sleeves up for some extra Christmas homework as $700m Honda reviews
Those agencies without a big car account will be preparing to work overtime at Christmas as Honda reviews its $500m Honda and near-$200m Acura accounts in the US. Both accounts have been with indie agency RPA since 1986 and it ...
Read More »Scaremongering Romney ad upsets Chrysler
Yet another US election ad caught with its integrity down. This time it’s all about Mitt Romney desperately currying favour in the battlefield state of Ohio by resorting to what appear to be – er – lies about Chrysler’s employment ...
Read More »