christmas ads
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Are these the best two ads of 2015?
We started scoring ads – from all over the world – on MAA’s creative scale about a year ago. Obviously…
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Giles Keeble: were these the ideas behind the UK’s Christmas ad show stoppers?
As a postscript to Paul Simons’ piece on Christmas ads, a few thoughts on the ideas that may lie behind…
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Does this Loteria ad from Madrid out-emote the Brits?
Adweek reckons this ad for the Spanish Lottery by Leo Burnett Madrid has out-tear jerked the Brits this Christmas, although…
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Katy Perry puts extra oomph into H&M’s Christmas
Telegraph Hill’s Garret Keogh makes a convincing case today for more reality in Christmas advertising. Well reality doesn’t get a…
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Garret Keogh of Telegraph Hill: why it’s time for a dose of reality in Christmas advertising
Ever get the feeling you’ve been mugged? After sitting through this year’s spate of Christmas ads – which you’ve all…
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Giles Keeble: why emotional ads work at Christmas – and it’s not all about sales
Why are you advertising? When I asked this question on advertising courses for marketing people, I was surprised how little…
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McDonald’s and Leo Burnett set off on the long, long journey to Christmas
I see from the creative agency billings table that Leo Burnett, admirably consistent as ever, is up there among a…
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KFC and BBH launch Xmas ‘friendship buckets’
BBH has launched a (fairly) Christmassy campaign for KFC: ‘Friendship Bucket Test.’ Well why not, lots of people eat chicken…
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W+K’s Neil Christie on the best Christmas ads
It’s supermarket superbowl time in the UK, as the big high street names unveil their epic festive campaigns. You may…
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