Can Microsoft beat Apple in the Christmas sweetness and light stakes?

One’s suspicions are always aroused when massive corporations go all warm and cuddly, especially at Christmas.

Apple’s had a go, now it’s ancient rival Microsoft’s turn. This is certainly ambitious, featuring various ‘ordinary’ people caught up in a turbulent 2016 (American-centric admittedly), spreading harmony through Microsoft’s new Surface computer. From Interpublic’s M:United/McCann New York.

Nailed it: not embarrrassing, great music and production and a nifty product demo too.

MAA creative scale: 9.

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About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.