Adam&eveDDB is knocking out so many Christmas ads you sometimes feel that its Paddington offices must be populated by adland’s version of Santa’s industrious elves.
Which may be the inspiration for this debut ad for new client Bulldog Skincare, a brand for men that majors on its natural ingredients.
Bulldog’s now an international brand which may be why these elves speak American. Or maybe director Tim Godsall, who shot Wieden+Kennedy’s award-winning ‘Whatever’s Comfortable’ for Southern Comfort, happened to be in the States.
Whatever, it’s charmingly downbeat.
MAA creative scale: 7.