Tag Archives: christmas ads

Aldi gets it right for Christmas – in Australia

We thought Aldi’s UK Christmas ad was a touch tame; featuring pretty conventional jollity. There are so many of these you wonder what the point is – surely TV viewers just turn off. But Aldi in Australia is sticking to ...

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W+K’s Christie routs Paxo in BBC Xmas ads debate

Agreeing to be grilled by Newsnight’s famous inquisitor Jeremy Paxman is a pretty good way to spoil your evening but Wieden+Kennedy London’s Neil Christie (left) bravely signed up to discuss Christmas ads last night (Wednesday). Paxo, as ever, was bluntly dismissive ...

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M&S, Helena and Rosie sparkle for Christmas

Well here we are then – Marks & Sparkle. Heard CEO Marc Bolland on the radio the other day defending M&S’s less than sparkling non-food performance and, indeed, it’s possible that the embattled retailer is finally turning round its womenswear ...

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Mixed messages from UK retailers about the power of Christmas ads

So do Christmas ads help sales? There are mixed messages from the John Lewis Partnership which also owns upscale grocer Waitrose. Sales at department store business John Lewis rose nearly 15 per cent in the five weeks to Christmas, about ...

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