Christmas/holiday ads have become a kind of global Super Bowl: yes, they’re important for driving vital Christmas sales but they’ve also become the arena for big companies to show off, demonstrating that they can do it bigger and (sometimes) better.
Accordingly they appear earlier and earlier. Are there any biggies left for December? Burberry maybe?
Here’s our selection of top scorers and some of the usual suspects, John Lewis especially, didn’t quite make it. It was a good effort but not quite vintage. Argos was good too and Amazon.
So, on the bigger and better theme, here’s ET’s return for Sky from Sky Creative Agency (SCA) and Goodby Silverstein.
Not to be outdone, Apple layers on the emotion.
This is excellent from McCann New York (with help from The Mill) for New York Lottery. Real people in the here and now do help. There are animals, of course.
And another, Loteria de Navidad from Contrapunto BBDO.
This PS4 campaign from adam&eveDDB is arguably the best of the year. ‘Death Stranding’ is almost too powerful.
And Ikea has entered the Christmas lists for the first time with a quirky effort from Mother ‘Silence the critics.’ Nobody does quirky quite like Mother.
TV advertising has become event advertising to a large extent and, maybe, Christmas is the biggest.