There’s quite a battle going on for the British charity pound this Christmas; people usually donate generously but with a rampant cost of living crisis and worries about heating your home and even feeding the family it’s tough out there. ...
Read More »Adam&eveDDB’s giant ‘Alex’ dramatises homeless plight for charity Crisis
Out of Home installations are playing a bigger part this Christmas and adam&eveDDB and homeless charity Crisis have joined the trend with with a “hyper-real” 4.3m sculpture – ‘Alex’ – by Sophie de Oliveria Barata for Creative Giants that uses ...
Read More »Sarah Lund sweaters up for Save The Children Xmas ad
Whatever happened to The Killing’s Sarah Lund? Last seen she was legging it to Iceland (I think) after overstepping the mark somewhat in the pursuit of truth and justice. But she’s back in this spoof by Contagious for Save The ...
Read More »UK ad folk driven mad by stress says new NABS survey
A study commissioned by the UK’s NABS advertising charity has revealed that a quarter of workers (23 per cent) in the creative and media sector find their working environment overly stressful most of the time – and two-thirds (65 per ...
Read More »Leagas Delaney outlines UK housing crisis with ‘bank of mum and dad’ news ad for Shelter
We have a monumental housing crisis in the UK, where young people (in particular) can’t afford to get on what we cheerfully call the ‘housing ladder’ because they don’t have any money for the deposit, let alone paying the mortgage ...
Read More »Inferno walks a tricky line in new NSPCC ‘Underwear Rule’ child protection campaign
This is a tricky brief: the NSPCC reckons there’s a need post-Jimmy Savile to educate parents on how to talk to/instruct their children that ‘privates are private.’ And, presumably, avoid dodgy-looking B-List celebs working for the BBC. The BBC’s John ...
Read More »Buzzman tries an uncharitable approach to charity for Mondelez with ‘Hello Joy’
I’m struggling a bit with this one – it seems to be a charity initiative by snacks giant Mondelez supporting children in hospital, called ‘Hello Joy.’ The big day was last week although presumably the effort continues. It seems to ...
Read More »Canada’s Cossette tries to sharpen up charity Amnesty International
Agencies tend to do good work for charities and (let’s be polite) less good work for businesses – while they should be capable of doing equally good work for both. But charities are big clients these days (media agencies love ...
Read More »Is Pedigree’s new ‘dog rescue’ campaign just another example of the UK’s conflicted doggy emotions?
All advertisers like to be on the side of the angels so Mars-owned Pedigree Petfoods is donating a million ‘free’ meals to rescued dogs this year. And here’s the appropriately gritty AMV/BBDO ad to launch the campaign. The campaign also ...
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