Tag Archives: charities

“Oh, I can’t take another heartache” singer Nick Lowe lamented in Cruel To Be Kind back in 1979. Well me neither, Nick. Enough heartache, I’ve about had it with shock tactics in advertising. So has the ASA who recently felt ...

Save the Children’s UK agency adam&eveDDB has been appointed to handle a new global campaign for Save the Children International with the theme Stop the War on Children. Save the Children was founded by Eglantyne Jebb 100 years ago, in ...

Macmillan Cancer Support fills a valuable gap the NHS either can’t or won’t and it’s launching a new campaign ‘Life with cancer is still life’ through VCCP, based on a finding that the vast majority of cancer sufferers don’t wish ...

Ian Maynard (left), head of marketing and business development director of London-based creative and production specialist network, says that even charities with limited budgets don’t have to use shock tactics to produce compelling, creative campaigns.   There are over 180,000 ...

The Royal British Legion has picked RKCR/Y&R to handle its huge UK Remembrance Day poppy appeal and also develop a platform showcasing its work for servicemen and women all year round. The agency pitched against Beattie McGuinness Bungay and M&C ...

Ian Maynard (left), head of marketing and business development director of London-based creative and production specialist network, examines the growth of charity advertising and the dangers for charities of relying too much on pro bono creative work.   The growth ...

We’ve often castigated charity ads here for loading on the misery with no light at the end of the tunnel but here’s one that does indeed have a light; albeit that it’s mainly about death. Marie Curie Cancer Care cares ...