Tag Archives: charities

VCCP finds its best for Macmillan Cancer Support

Macmillan Cancer Support fills a valuable gap the NHS either can’t or won’t and it’s launching a new campaign ‘Life with cancer is still life’ through VCCP, based on a finding that the vast majority of cancer sufferers don’t wish ...

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Ian Maynard of network: why shock tactics aren’t the only way for charities to win the donations battle

Ian Maynard (left), head of marketing and business development director of London-based creative and production specialist network, says that even charities with limited budgets don’t have to use shock tactics to produce compelling, creative campaigns.   There are over 180,000 ...

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RKCR/Y&R wins Royal British Legion ad account

The Royal British Legion has picked RKCR/Y&R to handle its huge UK Remembrance Day poppy appeal and also develop a platform showcasing its work for servicemen and women all year round. The agency pitched against Beattie McGuinness Bungay and M&C ...

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Ian Maynard of network: why pro bono creative work for charities can still carry a hidden cost

Ian Maynard (left), head of marketing and business development director of London-based creative and production specialist network, examines the growth of charity advertising and the dangers for charities of relying too much on pro bono creative work.   The growth ...

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BBH shows how to make charity ads in new online campaign for Refuge

Among its multifarious skills Bartle Bogle Hegarty is extremely good at charity advertising, chiefly by giving the matter some thought and applying imagination, rather than just a slo-mo appeal to jaded consciences. Its ad for UK children’s charity Barnardo’s is ...

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