Could the Cannes International Festival of Creativity have a rival next year? On the face of it the World Federation of Advertisers (WFA) Global Marketer Conference doesn’t seem a challenger to the annual awards and pink wine fest in the ...
Read More »DDB’s Bill Bernbach on the digital revolution – a few decades before it actually happened
Thanks to George Parker for this; Bill Bernbach, legendary founder of Doyle Dane Bernbach, saying in 1977 that ideas and the clever people who produce them are much more important than media and technology. Do the big shots of today’s ...
Read More »Giles Keeble: why Dove’s Campaign For Real Beauty campaign qualifies as a Modern Classic
It seems there have always been difficult categories for creative advertising: over the years that would have included detergents, oral care, personal care – including hair products, and yellow fats (there are others) – the brands that creative departments would ...
Read More »Michael Lee of Madam: In a world of 140 characters great writing can still give a brand its voice
Michael Lee is a former ECD of Euro RSCG New York, handling Volvo worldwide. In 2012 he set up agency search consultancy Madam. While Twitter and texting appear to be reducing our communications skills to the level of a grunt, ...
Read More »W+K London exhumes brilliant Lou Reed Honda ad
Lou Reed appeared at the recent Cannes Lions adfest (he’s a bit like Keith Richards, a miracle of survival owing to some substance or other) and Wieden+Kennedy London’s excellent Welcome To Optimism blog has exhumed an old Honda scooters ad ...
Read More »Controversy at last from SMS in Cannes – client payment terms, PG Twitter deal, Aegis bad debt
We thought WPP’s Sir Martin Sorrell had been a bit quiet at Cannes but it turns out he did say some quite newsworthy things – to Ad Age in this video. For some reason they decided to sit on it ...
Read More »If you were an advertiser would you shell out all that money for Cannes next year?
I don’t think I would although, mercifully, I’m not an advertiser. But there does seem to be a groundswell of opinion that the Cannes Lions festival has lost its way – awarding nice bits of creativity (to be fair it ...
Read More »Sir Martin Sorrell routs Bob Garfield at Cannes thinkathon – or does he?
What is Sir Martin Sorrell up to in this pic from Cannes? Taking a leak? Alas no, it seems he’s waiting to address a Cannes thinkathon from The Berlin School (whatever that may be). Anyway, at this rather costly event ...
Read More »Ogilvy hands out a Cannes awards tonking to BBDO
WPP boss Sir Martin Sorrell is rather keen on winning the absurd Holding Company of the Year gong at Cannes (don’t think they’ve been badgered into calling it a Grand Prix yet) and the apple of his beady eye will ...
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