You have to hand it to Coca-Cola: it’s the all-time ubiquitous product. It’s already hijacked Christmas with bloody great red trucks – an unlikely combo of carbon emissions and sugary drinks – and now it’s doing the same with fatherhood ...
Read More »Del Campo Saatchi produces art for gum classic
Del Campo Saatchi & Saatchi in Buenos Aires can usually be relied upon to produce something different – and it’s done so again with this idea for Beldent chewing gum (Trident in most places). Accepting there’s a social stigma attached ...
Read More »Santo scores Premiership winner for Carlsberg
It looked a bit peculiar when the global Carlsberg departed Fold7 in London for Santo in Buenos Aires, given the laddish tenor of its pretty successful ‘that Calls For A Carlsberg’ campaign. And the above-mentioned chicken could have come home ...
Read More »Ponce unveils bad girls opera for Unilever’s Axe
If this battle of the sexes saw the roles reversed it wouldn’t get anywhere near a TV screen (not as an ad anyway) but Ponce Buenos Aires is pushing the boundaries once more in this opus for Unilever’s Axe. Whatever ...
Read More »Del Campo Saatchi tries creative Viagra for BGH TVs
The BGH company, of air conditioners fame in a number of campaigns from Del Campo Saatchi in Buenos Aires, has unleashed the unruly crew on its Smart TV. Which our hero is using to seek advice for an embarrassing (hopefully ...
Read More »Del Campo Saatchi goes back into the battle of the sexes trenches with new campaign for Andes beer
People often chuck the odd stone at some South American award winning ‘campaigns’ on the grounds that they’re really one-offs designed to win awards. Del Campo Saatchi & Saatchi in Buenos Aires certainly can’t be accused of that with its ...
Read More »WPP builds on technology portfolio with $70m deal to buy into South American software firm Globant
More evidence has emerged that WPP doesn’t see itself as purely a client-based advertising business any more: the marcoms giant has invested $70m to buy a 20 per cent stake in Globant, a Buenos Aires-based software business headed by Martin ...
Read More »Burnett scores with naff number plates for Car One
Buenos Aires must be the jokes capital of world adland (Del Campo Saatchi, Ponce), rather belying the reputation of Argentines for taking themselves a touch seriously. Here’s an effort for Argentine used car dealer Car One, promoting a competition involving ...
Read More »New Ponce ad for Axe shows perils of ‘The Look’
Unilever’s Axe appears to be taking a new turn (for the worse?) in this new ad from Buenos Aires agency Ponce: anti-ageing properties for men. It’s all tongue-in-cheek of course but women spend millions (billions?) on these potions and no ...
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