Del Campo Saatchi produces art for gum classic

Del Campo Saatchi & Saatchi in Buenos Aires can usually be relied upon to produce something different – and it’s done so again with this idea for Beldent chewing gum (Trident in most places).

Accepting there’s a social stigma attached to chewing gum (without saying that it gets stuck to your shoes and lots of other things besides) it proceeds to demonstrate the attractions of such a product via an installation featuring identical twins in the BA Museum of Contemporary Art.

Who else would have come up with an idea like this? And been savvy enough to talk the client into accepting ‘social stigma’ in an ad?

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