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People often chuck the odd stone at some South American award winning ‘campaigns’ on the grounds that they’re really one-offs designed to win awards.
Del Campo Saatchi & Saatchi in Buenos Aires certainly can’t be accused of that with its long-running campaign for Andes beer.
There’s also a pretty constant theme running through most of them: that Andes is an essential aid to men in the battle of the sexes, which seems to be fought particularly ferociously in those parts.
Here’s the latest, ‘Hurricanes,’ a dark tale cleverly directed by Armando Bo.
As an example of telling one side of a story it’s almost genius.
