So are prime minister Boris Johnson and his chief adviser Dominic Cummings (Dom as his friends call him, assuming he has any) a danger to democracy? Well they might be if you think media access to our elected leaders is ...
Read More »‘Get Ready for Brexit’ was a £46m flop – so get ready for ‘Ready to Trade’
Engine was the lucky agency charged with the Government’s ‘Get Ready for Brexit’ campaign which has officially been deemed a waste of time and money – not for the agency or some media owners of course. The Government ‘only’ managed ...
Read More »Less heat and more light please: ad agencies, Brexit and understanding consumers
By Jes Conway “Less Heat and More Light, Please…”: On Ad Agencies, Brexit and Understanding Consumers Did I miss the bulletin where MAA was taken over by The Daily Mail? I only ask because Archie Heaton’s intemperate invective on agency ...
Read More »Adland’s search for equality misses the target in Brexit Britain
By Archie Heaton London’s liberal bubble was well and truly popped last week when those working in advertising shockingly discovered that the British people had voted for Boris Johnson. To make matters worse, Shoreditch was equally perplexed to find out ...
Read More »Aron Caplan: Five ways to use marcoms to boost customer retention amid Brexit uncertainty
After the 2016 EU referendum, despite much doom and gloom, consumer confidence remained remarkably positive. Fast forward to 2019, with the Brexit outcome seemingly more uncertain than ever, and the picture is very different. The British Retail Consortium recently reported ...
Read More »Proximity scores for Economist with Bercow poster
More politics but when the breaking ad story of the day in the UK seems to be Asda looking for a cat to star in its Christmas ad.. Here’s a neat poster for the Economist from Proximity recalling the great ...
Read More »“Get Ready for Brexit” says UK government – but what do we do?
At least the Out of Home industry seems to be be accruing some benefits from Brexit. The UK government has kicked off its “Get Ready for Brexit” campaign with lots of posters, courtesy of Engine and media agency Manning Gottlieb ...
Read More »Michael Gove to unveil £100m Brexit campaign next week
Government minister (and one-time Boris Johnson foe) Michael Gove is due to announce details of the UK government’s £100m campaign to prepare the country for Brexit next week – with the less than rousing “Get Ready” as its theme. Some ...
Read More »PM Johnson promises £100m Brexit ad budget – will some of adland’s finest change their minds?
Looks like new UK PM Boris Johnson is preparing to do his bit for the ad industry as he prepares to wrench the country kicking and screaming from the EU (some of the country anyway) with his minions letting it ...
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