Tag Archives: brexit

Aron Caplan: Five ways to use marcoms to boost customer retention amid Brexit uncertainty

After the 2016 EU referendum, despite much doom and gloom, consumer confidence remained remarkably positive. Fast forward to 2019, with the Brexit outcome seemingly more uncertain than ever, and the picture is very different. The British Retail Consortium recently reported ...

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Proximity scores for Economist with Bercow poster

More politics but when the breaking ad story of the day in the UK seems to be Asda looking for a cat to star in its Christmas ad.. Here’s a neat poster for the Economist from Proximity recalling the great ...

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“Get Ready for Brexit” says UK government – but what do we do?

At least the Out of Home industry seems to be be accruing some benefits from Brexit. The UK government has kicked off its “Get Ready for Brexit” campaign with lots of posters, courtesy of Engine and media agency Manning Gottlieb ...

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Michael Gove to unveil £100m Brexit campaign next week

Government minister (and one-time Boris Johnson foe) Michael Gove is due to announce details of the UK government’s £100m campaign to prepare the country for Brexit next week – with the less than rousing “Get Ready” as its theme. Some ...

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Farage effect backfires for Campaign

Campaign seems to have landed itself in hot water with its cover story interview with Brexit Party leader Nigel Farage, editor Claire Beale producing a long mea culpa today. She says the reaction from readers was overwhelmingly negative – making ...

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