I have to be real – it’s exhausting to see the amount of lip service in the ad industry about turning the leaf for better multi-cultural/ethnic activity. We see pledges and manifestos usually in the form of carefully calculated social ...
Read More »Beats by Dr. Dre ad gets to heart of Black Lives Matter
The Black Lives Matter movement has been the defining one of 2020 – pandemic excepted – and this new effort by Translation for Apple’s Beats by Dr. Dre is arguably its best commercial expression. It asks a simple but pertinent ...
Read More »Talon Outdoor: Out of Home industry unites to support Black British Network
Cephas Williams, founder of the Black British Network, has launched an inspirational campaign, which features on Out of Home (OOH) digital screens throughout November and December, publicising his moving Letter to his son Zion written in the wake of the ...
Read More »Johannes Leonardo revives women’s rights for MassMutual
As well as Covid-19 2020 has been all about “rights,” Black Lives Matter leading the field. Then there’s LGBT of course and all its seemingly never-ending variations. In the US arguably the most important new “right” was the 19th amendment ...
Read More »WPP reveals shocking US diversity numbers
WPP has joined its industry peers in releasing US diversity data and it makes pretty horrible reading. WPP, it seems, has the lowest percentage of black executives at a scarcely believable 2.2%. CEO Mark Read says: “We have a huge ...
Read More »Introducing The Media and Marketing podcast on MAA – Black Lives Matter
In the first Media and Marketing podcast on MAA journalist John Reynolds discusses Black Lives Matter and its impact on advertising with Rania Robinson, CEO, Quiet Storm; Mihir Haria-Shah, head of broadcast Total Media and Christopher Kenna, founder, Brand Advance. ...
Read More »Advertising in a crisis: Sprite, Ad Council and Budweiser
That America is undergoing a crisis is unarguable: call it an identity crisis (Black Lives Matter), a political crisis (Trump and division) or a medical one with Covid-19. Brands have never been more prominent in such matters and now they’re ...
Read More »Verizon ups stakes in Facebook ad boycott – where’s PR man Nick Clegg in all this?
Hitherto all-conquering Facebook (with advertisers and media agencies anyway) is now like a rabbit in the headlights as the Anti-Defamation League in the US bites, sparked by Black Lives Matter. Now Verizon, which spends around $2m on Facebook and Instagram, ...
Read More »More fun for Burger King in France, no fun at all at Rosapark
Burger King is reopening in France so here’s Burger Klean, a spoof airline safety ad from the brilliant Buzzman. Burger King and David Miami have also landed The One Show’s top creative gong for ‘Moldy Whoppoer.‘ Pretty revolting I’d say ...
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