bacardi
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BBDO New York’s Bacardi debut tastes flat
I don’t how booze giants do it. They spend a fortune on advertising, changing strategy left, right and centre, and…
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Bacardi strikes new-style ad deal with BBDO and OMD
Drinks giant Bacardi, which owns Martini, Grey Goose and Bombay Sapphire as well as the eponymous rum, has a struck…
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Is Martini’s new ‘Begin Desire’ campaign the right one?
This is quite good fun: Martini & Rossi (now owned by Bacardi) has been keeping its light under a bushel…
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What really happened in BETC London bust-up
My spies tell me that, rather than BETC London CEO Matthew Charlton and ECD Neil Dawson walking out a deux…
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Another blow for Havas empire as Matthew Charlton and Neil Dawson quit BETC London
They do say that the New Year is a popular time for divorces/quitting jobs – maybe too much time to…
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&rosas produces an awards contender for Dewar’s
Wonders will never cease: there’s a been a spate of decent press ads in the UK (well one or two)…
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BETC London brands Crossroads girls as Madams
When you think of Soho, London, what comes to mind? Some of civilisation’s oldest professions: such as advertising and, er,…
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Bacardi picks McCann vets to helm new US ads
Bacardi has turned to agency veterans Jeff Weiss and Paul Opperman of OW and Lee Daley former chief strategy officer…
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