Tag Archives: bacardi

I don’t how booze giants do it. They spend a fortune on advertising, changing strategy left, right and centre, and most of it’s crap. But they still sit proudly atop one of the world’s biggest markets. Diageo’s Johnnie Walker being ...

Drinks giant Bacardi, which owns Martini, Grey Goose and Bombay Sapphire as well as the eponymous rum, has a struck a WPP-type deal with Omnicom’s BBDO and OMD media operation. The account will be run out of two ‘hubs’ in ...

This is quite good fun: Martini & Rossi (now owned by Bacardi) has been keeping its light under a bushel in recent years, certainly compared to the days when ‘The Right One’ blasted out of TV screens everywhere. But now ...

My spies tell me that, rather than BETC London CEO Matthew Charlton and ECD Neil Dawson walking out a deux from the Havas-owned agency, Charlton and Dawson had, in fact, fallen out big-time. Charlton, according to this account, went to ...

They do say that the New Year is a popular time for divorces/quitting jobs – maybe too much time to think about it all – and it certainly seems to be the case in adland at the moment. Already this ...

BETC London has just unveiled its long-awaited global campaign for Bacardi and its majors on the Bacardi family – still the owners of the business – who, it says, have been ‘Untameable since 1862’ despite a series of vicissitudes in ...

Wonders will never cease: there’s a been a spate of decent press ads in the UK (well one or two) and now a spirits brand, Bacardi-owned Dewar’s White Label whisky, has produced a rather fine campaign (even George Parker likes ...

When you think of Soho, London, what comes to mind? Some of civilisation’s oldest professions: such as advertising and, er, creative production services. Of course it does. And just to dispel any possible misunderstanding, BETC London have stamped an unforgettable ...

Bacardi has turned to agency veterans Jeff Weiss and Paul Opperman of OW and Lee Daley former chief strategy officer of McCann, to try to revive Bacardi in the US. The drinks giant recently appointed BETC London to handle its ...