Tag Archives: Aviva

There’s a new brand platform everywhere you look these days – maybe it’s a product of the pandemic, marketers and agencies with time on their hands. When you next walk into an agency – assuming you ever do – there ...

Insurer Aviva is continuing its Drive Safer campaign with this online film featuring three Wasps rugby players attempting to deal with the distractions of a ringing phone while negotiating various hazards in virtual reality headsets. Fine, good idea. But what ...

Here’s another ‘safe driving’ challenge ad from insurer Aviva and agency adam&eveDDB, inviting you to save money on your car insurance by testing your driving with an app. Wonder who’ll be the first to test, say, sex lives with an ...

AMV BBDO’s an interesting one – not wholly happy with its new quarters at Omnicom Towers in Southwark but rolling its sleeves up none the less. It has so many big accounts that new ones are hard to come by ...

Last year Aviva launched its Drive app which tests your driving so that, maybe, you can get a discount on your car insurance if you’re not a danger to other road users – or a likely cost to Aviva. As ...

Adam&eveDDB, the agency of the year by anyone’s standards in 2014, has kicked off 2015 by landing another big one, UK insurance company Aviva’s ‘global’ account. Global in inverted commas because Aviva, formerly Norwich Union, would like to be seen ...

The Martin Agency has won loads of plaudits for its work for Geico car insurance – deservedly – and here’s the latest instalment in its ‘It’s What You Do’ campaign. Not quite as epic as its predecessor: Just brilliant. MAA ...

2012 may go down as the year when advertising tried to wrap consumers in an all-encompassing sticky embrace; not trying to sell them stuff (overtly anyway) but presenting themselves as a kind of life partner, cradle-to-grave marketing (or CTG) as ...