Tag Archives: Aviva

Aviva’s latest Safe Driving effort is lost in the headlights

Insurer Aviva is continuing its Drive Safer campaign with this online film featuring three Wasps rugby players attempting to deal with the distractions of a ringing phone while negotiating various hazards in virtual reality headsets. Fine, good idea. But what ...

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Aviva takes customers for a ride with cabbie Coulthard

Here’s another ‘safe driving’ challenge ad from insurer Aviva and agency adam&eveDDB, inviting you to save money on your car insurance by testing your driving with an app. Wonder who’ll be the first to test, say, sex lives with an ...

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AMV bounces back from Aviva loss with Hiscox

AMV BBDO’s an interesting one – not wholly happy with its new quarters at Omnicom Towers in Southwark but rolling its sleeves up none the less. It has so many big accounts that new ones are hard to come by ...

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Adam&eveDDB debuts ‘Good Thinking’ for Aviva

Last year Aviva launched its Drive app which tests your driving so that, maybe, you can get a discount on your car insurance if you’re not a danger to other road users – or a likely cost to Aviva. As ...

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Martin Agency still sets the bar for insurance ads

The Martin Agency has won loads of plaudits for its work for Geico car insurance – deservedly – and here’s the latest instalment in its ‘It’s What You Do’ campaign. Not quite as epic as its predecessor: Just brilliant. MAA ...

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