Aviva takes customers for a ride with cabbie Coulthard

Here’s another ‘safe driving’ challenge ad from insurer Aviva and agency adam&eveDDB, inviting you to save money on your car insurance by testing your driving with an app. Wonder who’ll be the first to test, say, sex lives with an app? But there’s always an app for that…

Anyway it features former racing driver David Coulthard in disguise as a cab driver.

Nicely done, as you’d expect, and clever of Aviva to dangle a carrot (up to £150 off) as well as a stick.

But, as with all these, presumably the couple in the back of the cab know what’s coming? Unless Aviva was prepared to stump a very high insurance premium, of course.

MAA creative scale: 6.

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