Tag Archives: audi

This is a bit more like it from Audi and BBH: yet another “connected” car but this time it’s got something to do with driving. Not that difficult is it? Show a clear product benefit in a nice film, with ...

My friend Jerry Judge sends me this Land Rover ad from the US. Which reminds him of this Audi Quattro ad from BBH, where Jerry toiled in BBH’s 1980s heyday. No reason why Land Rover can’t enlist a glider after ...

Heard a Simon and Garfunkel tune on the wireless the other day and set to musing if the boys (now in their seventies) are set for a comeback (Paul Simon never went away, of course). We used to think they ...

There’s a big debate going on in Marketing Land about the need for content to fill all those proliferating online channels and also who’s the best partner to supply it (see Oliver/Unilever story today). There’s something of a duel going ...

The Volkswagen ’emissions crisis’ gets worse and worse for the German car giant, with its North American head admitting publicly it “screwed up” and a supervisory board meeting today – which will probably result in the exit of CEO Martin ...

They say that property bubbles are a sure sign the world economy is about to take a powder. Maybe every luxury car firm in sight launching improbably huge and expensive SUVs is another. VW-owned Bentley is launching its vast Bentayga ...

Audi has moved its social media account from main UK agency BBH to specialist We Are Social. Audi UK head of marketing Nick Ratcliffe says: “The passion and expertise of We Are Social will enable us to further develop our ...

I’m not always at one with Jeremy Clarkson – and intrigued to learn he drinks rosé when he’s getting pissed – but he observed a while ago that driving an Audi (on the part of a middle-aged executive) was like ...

VW’s upscale Audi brand is being is being as aggressive as you’d expect in its marketing, given that it has to compete with a growing number of ‘executive’ car brands including, these days, India’s Jaguar Land Rover. So we recently ...