Audi goes back to roots in new BBH ‘React’ ad

This is a bit more like it from Audi and BBH: yet another “connected” car but this time it’s got something to do with driving.

Not that difficult is it? Show a clear product benefit in a nice film, with a clever music track.

It’s how Audi got motoring in the first place.

MAA creative scale: 8.

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About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.