Tag Archives: at&t

The mighty AT&T is entering the programme streaming market via its Time Warner acquisition (nobody’s going to buy all these streams surely?) and here’s BBDO New York in the driver’s cab for the goodies it has in store. Interesting that ...

Google and Facebook have profited mightily by being the first companies to achieve direct marketing at scale but life may be about to become more difficult. Despite the various scandals afflicting Facebook in particular and pressure from regulators both companies ...

Global agency and marketing services deals were up by 88 per cent by value in the first half of 2018, according to new research by marketing consultancy R3. This was largely driven by new buyers (including consultancies) to the sector ...

The world’s biggest advertisers are trying to take back control of their digital and programmatic ad spend and, in what may be the most significant move to date, US telecoms giant AT&T has lured WPP’s GroupM North America CEO Brian ...

It never rains but it pours, especially at Dentsu in Japan it seems. Hard on the heels of the agency admitting to overbilling hundreds of clients, most notably its biggest, Toyota, has been the suicide of Matsuri Takahashi (below) who ...

KFC in the US is reviewing its media account, joining just about every other advertiser of note. With a spend of about $220m KFC is not one of the real biggies but its owner, Fortune 500 company Yum Brands, also ...

The leader in the great round of mainly US media and creative reviews suddenly looks like Omnicom with WPP, hitherto a strong performer, a surprise loser. US telecoms giant AT&T, the country’s second biggest advertiser with a spend of nearly ...

The idea of a brand pitchperson has been around since the dawn of advertising. We’ve been pitched to by Betty Crocker, Fred the Baker who needed “Time to make the donuts,” more recently Mahem, Dos Equis’ Most Interesting Man, those ...

AT&T and BBDO New York are reminding us not to sneak a look at our phones when we’re driving – or, presumably, doing anything else that requires concentration. Is this too hardcore? Some people think it is. Is the slo-mo ...