Tag Archives: at&t

AT&T unveils Xandr addressable ads challenge

Google and Facebook have profited mightily by being the first companies to achieve direct marketing at scale but life may be about to become more difficult. Despite the various scandals afflicting Facebook in particular and pressure from regulators both companies ...

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R3: new buyers outstrip ad holding companies in booming M&A market

Global agency and marketing services deals were up by 88 per cent by value in the first half of 2018, according to new research by marketing consultancy R3. This was largely driven by new buyers (including consultancies) to the sector ...

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Lesser quits GroupM to head new AT&T digital media giant

The world’s biggest advertisers are trying to take back control of their digital and programmatic ad spend and, in what may be the most significant move to date, US telecoms giant AT&T has lured WPP’s GroupM North America CEO Brian ...

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Dentsu suicide shows a business that’s lost its bearings

It never rains but it pours, especially at Dentsu in Japan it seems. Hard on the heels of the agency admitting to overbilling hundreds of clients, most notably its biggest, Toyota, has been the suicide of Matsuri Takahashi (below) who ...

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What lies behind MEC’s decision not to defend KFC?

KFC in the US is reviewing its media account, joining just about every other advertiser of note. With a spend of about $220m KFC is not one of the real biggies but its owner, Fortune 500 company Yum Brands, also ...

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BBDO’s gut-wrencher for AT&T strikes home

AT&T and BBDO New York are reminding us not to sneak a look at our phones when we’re driving – or, presumably, doing anything else that requires concentration. Is this too hardcore? Some people think it is. Is the slo-mo ...

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