at&t
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Advertisers
AT&T steams into streaming with BBDO New York
The mighty AT&T is entering the programme streaming market via its Time Warner acquisition (nobody’s going to buy all these…
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Ad Tech
AT&T unveils Xandr addressable ads challenge
Google and Facebook have profited mightily by being the first companies to achieve direct marketing at scale but life may…
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Ad Tech
R3: new buyers outstrip ad holding companies in booming M&A market
Global agency and marketing services deals were up by 88 per cent by value in the first half of 2018,…
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Ad Tech
Lesser quits GroupM to head new AT&T digital media giant
The world’s biggest advertisers are trying to take back control of their digital and programmatic ad spend and, in what…
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Advertisers
Dentsu suicide shows a business that’s lost its bearings
It never rains but it pours, especially at Dentsu in Japan it seems. Hard on the heels of the agency…
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Advertisers
What lies behind MEC’s decision not to defend KFC?
KFC in the US is reviewing its media account, joining just about every other advertiser of note. With a spend…
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Ad Tech
Omnicom’s new media agency Hearts & Science leads $4bn AT&T raid on WPP
The leader in the great round of mainly US media and creative reviews suddenly looks like Omnicom with WPP, hitherto…
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Advertisers
Michael Lee: what makes the perfect brand pitchperson – is it Flo or Wendy?
The idea of a brand pitchperson has been around since the dawn of advertising. We’ve been pitched to by Betty…
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Advertisers
BBDO’s gut-wrencher for AT&T strikes home
AT&T and BBDO New York are reminding us not to sneak a look at our phones when we’re driving –…
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