AT&T steams into streaming with BBDO New York

The mighty AT&T is entering the programme streaming market via its Time Warner acquisition (nobody’s going to buy all these streams surely?) and here’s BBDO New York in the driver’s cab for the goodies it has in store.

Interesting that AT&T is punting genres rather than individual shows unlike its rivals (maybe it doesn’t have that many yet.)

Diverting but somehow unconvincing.

MAA creative scale: 5.

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