Tag Archives: at&t

Why funny is paying off for big US phone advertisers

Marketing professional turned freelance tech writer Sam Melton looks at how some US phone advertisers have discovered that humour works best. Companies can take different routes in advertising. They can play dirty and bash competitors. They can take the high ...

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Can Nokia Lumia 900’s blockbuster launch really challenge Apple’s iPhone?

Like me, perhaps, you missed one of this year’s most critical product launches. That’s because, for reasons still not entirely apparent, it took place on Easter Sunday. Never mind that though. All the most influential tech reviewers are agreed: the ...

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Storm breaks over new Apple iPad 4G ad ‘claims’

Ad regulators in Sweden and the UK are investigating alleged claims in Apple’s current campaign fot the new iPad 3 that it has 4G capability – it does in the US on the AT&T and Versizon LTE networks but not ...

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Tiger Woods’ indiscretions cost Nike 105,000 balls – but it could have been worse says US business school

Academics at the Tepper School of Business at Carnegie Mellon University have estimated that the revelations of ace golfer Tiger Woods’ many infidelities cost Nike, his main sponsor, the loss of 105,000 golf ball sales. But it could have been ...

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