Marketing professional turned freelance tech writer Sam Melton looks at how some US phone advertisers have discovered that humour works best. Companies can take different routes in advertising. They can play dirty and bash competitors. They can take the high ...
Read More »George Parker: How I put Qwest on the map for JWT (pity the client then went to jail)
Moving on from (Silicon Valley) douchenozzles… Now, it’s time for intrepid freelancer George Parker to meet The Prince. His name is Joe Nacchio, he was the CEO of Qwest Communications, and he’s now serving a six year jail term in ...
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