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BBDO’s gut-wrencher for AT&T strikes home
AT&T and BBDO New York are reminding us not to sneak a look at our phones when we’re driving – or, presumably, doing anything else that requires concentration.
Is this too hardcore? Some people think it is. Is the slo-mo filming too much?
Seems to making its point with three million YouTube hits so far.
MAA creative scale: 8