BBDO’s gut-wrencher for AT&T strikes home

AT&T and BBDO New York are reminding us not to sneak a look at our phones when we’re driving – or, presumably, doing anything else that requires concentration.

Is this too hardcore? Some people think it is. Is the slo-mo filming too much?

Seems to making its point with three million YouTube hits so far.

MAA creative scale: 8

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