Tag Archives: atomic

Homebase bets on sunshine, sometime

You produce, rather cleverly, what you hope will be a TV-friendly brand ‘mascot’ and audiences unexpectedly go through the roof. Trouble is…can you buy the stuff? Homebase and agency Atomic’s new campaign, aiming to cash in on Easter sunshine and ...

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Atomic’s Jon Goulding: to solve the creative crisis in advertising we need a sledgehammer, not a lemon

One of the big take-home lessons of Eff (Effectiveness) Week 2019 was that there seems to be a growing and glaring creative crisis in advertising. The UK’s Institute of Practitioners in Advertising (IPA), which ran the event, made clear its ...

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Atomic breaks new ground for Peperami

Peperami used to be one off oddballs in the Unilever stable, now it’s made by Jack Link’s. Doubt it would have survived Unilever’s current “purpose” strategy anyway. London agency Atomic has brought it back with a surprisingly ambitious campaign (for ...

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Atomic wins Homebase revival bid

Here’s two success stories in one (we hope): Atomic, one of the agencies that keeps the rather battered pendant of independence flying in London, has won Homebase DIY. Homebase, once a Sainsbury’s spin-off, went into one of the most rapid ...

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Atomic finds new political angles for i newspaper

The i newspaper is still with us following the implosion of previous owner Johnson Press, somewhat controversially as it’s now owned by a consortium of Johnson’s creditors in the shape of JPI Media. JPI is running a new print campaign ...

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