Tag Archives: atomic

It’s been a busy start to 2020 for London creative agency Atomic and now it’s won heycar, an online used car marketplace backed by VW and Daimler (Mercedes.) Atomic won heycar after a six-way competitive pitch. Heycar, launched in 2019, ...

You produce, rather cleverly, what you hope will be a TV-friendly brand ‘mascot’ and audiences unexpectedly go through the roof. Trouble is…can you buy the stuff? Homebase and agency Atomic’s new campaign, aiming to cash in on Easter sunshine and ...

Digital dystopia is a recurring theme in many ads these days, unless you’re a social media purveyor of course. And they don’t care, they’re coinng it. Anyway, we never expected to find DD in the bathroom but that’s where London ...

Any initiative that aims to raise the standard of online advertising has to be admired, whether or not it achieves that aim. This goes beyond political advertising, currently a major point of discussion. One wider problem, however, is advertising fraud, ...

One of the big take-home lessons of Eff (Effectiveness) Week 2019 was that there seems to be a growing and glaring creative crisis in advertising. The UK’s Institute of Practitioners in Advertising (IPA), which ran the event, made clear its ...

For all the nostalgia, no one working in advertising today really wants to return to the Mad Men days. It’s always tempting to take a rose-tinted view of the past: after all, it’s the only real comparison we have to ...

Peperami used to be one off oddballs in the Unilever stable, now it’s made by Jack Link’s. Doubt it would have survived Unilever’s current “purpose” strategy anyway. London agency Atomic has brought it back with a surprisingly ambitious campaign (for ...

Here’s two success stories in one (we hope): Atomic, one of the agencies that keeps the rather battered pendant of independence flying in London, has won Homebase DIY. Homebase, once a Sainsbury’s spin-off, went into one of the most rapid ...

The i newspaper is still with us following the implosion of previous owner Johnson Press, somewhat controversially as it’s now owned by a consortium of Johnson’s creditors in the shape of JPI Media. JPI is running a new print campaign ...