Atomic breaks new ground for Peperami

Peperami used to be one off oddballs in the Unilever stable, now it’s made by Jack Link’s. Doubt it would have survived Unilever’s current “purpose” strategy anyway.

London agency Atomic has brought it back with a surprisingly ambitious campaign (for Peperami) spoofing superheroes. Including breaking wind which Atomic reckons is a first in UK advertising.

Tasteful no, tasty maybe.

MAA creative scale: 6.

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About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.