Actually they weren’t but that was what Omnicom’s John Wren and Publicis boss Maurice Levy intended in 2013, described here by Stuart Smith. As merger rumours go, this one didn’t come much better. Omnipub. Or more probably Publicom. But let’s ...Read More »
What’s going wrong at Publicis Groupe?
If you read the coverage of Publicis Groupe’s recently-announced Q3 numbers – organic growth going into -2.7 per cent reverse, with particularly big hits in the key markets of the US and Europe – you’d be spoilt for choice as ...Read More »
Publicis boss Sadoun hymns new business wins – so a return to growth should be just around the corner?
Is Publicis winning the global new business battle? CEO Arthur Sadoun (below) certainly thinks so judging by this memo, “obtained” by Campaign. You mean Arthur didn’t pop it into an email? “Bonjour, I’m sorry to bother you again over the ...Read More »
Publicis organic growth becalmed as US problems continue
Publicis Groupe CEO Arthur Sadoun has a problem. His long-awaited ‘Power of One’ transformation is still stuck in the garage it seems, as the French ad holding group reports second quarter organic growth of just 0.1 per cent, missing analysts’ ...Read More »
Sadoun hails “transformed” Publicis Groupe – organic revenue growth inches ahead
Publicis Groupe is the first of the big ad holding companies to report its full year figures for 2018 and they’re a mixed bag, showing how hard it is in today’s marketplace for such companies. Organic revenue in 2018 rose ...Read More »
Publicis top board says CEO Sadoun’s on the right track
Publicis Groupe has seen the odd spot of turmoil over the years as various execs vied to succeed CEO Maurice Levy but supervisory board chairman Levy and biggest shareholder Elizabeth Badinter has expressed satisfaction with its new leadership by re-apppointing ...Read More »
Wil Publicis’ new Spine put some backbone into data?
Barely a minute passes and there’s something new from go-go Publicis CEO Arthur Sadoun. Now it’s something called Publicis Spine which is – so far as I can make out – some kind of data collective. It’s exhaustively described here ...Read More »
Publicis poaches Saffirio from Omnicom as Italy country boss
Publicis has named its third country boss, Emanuele Saffirio (left) who becomes president of Publicis Groupe in Italy. Saffirio joins from STV DDB having sold STV to Omnicom in 2011. The Italy appointment follows that of Agathe Bousquet in France ...Read More »
Publicis.Sapient teams with Capgemini to win McDonald’s transformation task
Publicis Groupe has won another significant slice of business from McDonald’s following the appointment of Leo Burnett London to handle its FIFA World Cup sponsorship and new McDelivery service globally. Consultancy Publicis.Sapient has teamed with French-based giant Capgemini to form ...Read More »