Publicis poaches Saffirio from Omnicom as Italy country boss

Publicis has named its third country boss, Emanuele Saffirio (left) who becomes president of Publicis Groupe in Italy. Saffirio joins from STV DDB having sold STV to Omnicom in 2011.

The Italy appointment follows that of Agathe Bousquet in France and Annette King, poached from WPP’s Ogilvy & Mather, in the UK. So that’s two rivals now who will be irked by Publicis Groupe CEO Arthur Sadoun’s busy recruitment drive. We wait to see who gets the top job in the US.

Sadoun says: “Our business model, The Power of One, is being successfully implemented throughout Publicis Groupe, truly putting our clients at the core of our organisation. In Italy too, the increasing collaboration across our creative, media and technology hubs ensures we are providing the best solutions for our clients.

“The appointment of Emanuele Saffirio as Publicis Groupe’s President in Italy, after the arrival of Agathe Bousquet in France and Annette King in the UK, is testament to this commitment to our clients. Emanuele’s task will be to further improve collaboration across our solution hubs and reinforce our role as our clients’ business transformation partner.”

Saffirio says: “Publicis Groupe, thanks to last year’s acquisitions and the speed of the transformation behind the Power of One, is currently the only company fully equipped to face the new challenges of our industry. I am honoured by the challenge and role I have been given in Italy.”

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