Tag Archives: arla foods

Advertiser in-housing is supposed to make marketing simpler although you could be forgiven for wondering how sometimes. Arla Foods, the giant Danish/Swedish co-operative is starting an entity called The Barn to bring more content production in-house, putting creative and media ...

Wasn’t there once a big supermarket yogurt brand called Ski? Maybe there still is.. Anyway there’s a new contender -Skyr from Arla Foods – hailing from Iceland, whence, it seems, it’s been powering the hardy locals for 1000 years. It ...

Creature London, the newish offshoot of Seattle’s Creature, is reported to have won Arla Foods’ £4m Anchor butter account. Anchor has been with CHI & Partners, which didn’t repitch, for 11 years. Anchor is one of those accounts that’s quite ...

Wieden+Kennedy London has done sterling work on various Arla dairy products over the past couple of years and now it’s been handed the dreaded task of producing a corporate campaign. So we have ‘Let In The Goodness’ with various people ...

Arla foods is launching a new ‘Cook’s Range’ for Lurpak butter and Wieden+Kennedy London is back on the case with another variation of its tongue-in-cheek food porn, this time with a ‘2001 Space Odyssey’ spin. I’ve never actually seen a ...

Do you remember those celebrated Marks & Spencer ‘food porn’ ads from RKCR/Y&R, salivating shots, smoochy music and a seductive voiceover for M&S’s aspirational ready-prepared meals? Some might even say they summed up the Tony Blair years – all lace ...