Tag Archives: arla foods

Now Arla in-houses (some of its) advertising – with help from Accenture and Karmarama

Advertiser in-housing is supposed to make marketing simpler although you could be forgiven for wondering how sometimes. Arla Foods, the giant Danish/Swedish co-operative is starting an entity called The Barn to bring more content production in-house, putting creative and media ...

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W+K brings Iceland to the UK for Arla’s Skyr

Wasn’t there once a big supermarket yogurt brand called Ski? Maybe there still is.. Anyway there’s a new contender -Skyr from Arla Foods – hailing from Iceland, whence, it seems, it’s been powering the hardy locals for 1000 years. It ...

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Anchor win gives Seattle’s Creature a leg up in London

Creature London, the newish offshoot of Seattle’s Creature, is reported to have won Arla Foods’ £4m Anchor butter account. Anchor has been with CHI & Partners, which didn’t repitch, for 11 years. Anchor is one of those accounts that’s quite ...

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