Advertiser in-housing is supposed to make marketing simpler although you could be forgiven for wondering how sometimes. Arla Foods, the giant Danish/Swedish co-operative is starting an entity called The Barn to bring more content production in-house, putting creative and media ...
Read More »W+K brings Iceland to the UK for Arla’s Skyr
Wasn’t there once a big supermarket yogurt brand called Ski? Maybe there still is.. Anyway there’s a new contender -Skyr from Arla Foods – hailing from Iceland, whence, it seems, it’s been powering the hardy locals for 1000 years. It ...
Read More »Anchor win gives Seattle’s Creature a leg up in London
Creature London, the newish offshoot of Seattle’s Creature, is reported to have won Arla Foods’ £4m Anchor butter account. Anchor has been with CHI & Partners, which didn’t repitch, for 11 years. Anchor is one of those accounts that’s quite ...
Read More »Wieden+Kennedy London ‘lets in the goodness’ for Arla in new corporate campaign
Wieden+Kennedy London has done sterling work on various Arla dairy products over the past couple of years and now it’s been handed the dreaded task of producing a corporate campaign. So we have ‘Let In The Goodness’ with various people ...
Read More »W+K London takes a detour into space for Lurpak launch
Arla foods is launching a new ‘Cook’s Range’ for Lurpak butter and Wieden+Kennedy London is back on the case with another variation of its tongue-in-cheek food porn, this time with a ‘2001 Space Odyssey’ spin. I’ve never actually seen a ...
Read More »W+K and Lurpak offer food porn for today’s hard-pressed generation
Do you remember those celebrated Marks & Spencer ‘food porn’ ads from RKCR/Y&R, salivating shots, smoochy music and a seductive voiceover for M&S’s aspirational ready-prepared meals? Some might even say they summed up the Tony Blair years – all lace ...
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