W+K London takes a detour into space for Lurpak launch

Arla foods is launching a new ‘Cook’s Range’ for Lurpak butter and Wieden+Kennedy London is back on the case with another variation of its tongue-in-cheek food porn, this time with a ‘2001 Space Odyssey’ spin.

I’ve never actually seen a really good ad featuring anything in space, but maybe that’s me.

Anyway, it does the job. I’d love to see an ad from W+K London with people.

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About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.


  1. Fair point Neil. OK, that’s one..