W+K London takes a detour into space for Lurpak launch

Arla foods is launching a new ‘Cook’s Range’ for Lurpak butter and Wieden+Kennedy London is back on the case with another variation of its tongue-in-cheek food porn, this time with a ‘2001 Space Odyssey’ spin.

I’ve never actually seen a really good ad featuring anything in space, but maybe that’s me.

Anyway, it does the job. I’d love to see an ad from W+K London with people.