Wieden+Kennedy London has done sterling work on various Arla dairy products over the past couple of years and now it’s been handed the dreaded task of producing a corporate campaign. So we have ‘Let In The Goodness’ with various people slurping their way through the day with Arla products – to a martial tune with some observations by Napoleon.
A rich mixture, no doubt, but it hits the right emotional spot without being yucky.
Arla recently pulled its biggest brand, Anchor butter, out of CHI & Partners after donkey’s years. Logically it should be headed for Shoreditch.