Wieden+Kennedy London ‘lets in the goodness’ for Arla in new corporate campaign

Wieden+Kennedy London has done sterling work on various Arla dairy products over the past couple of years and now it’s been handed the dreaded task of producing a corporate campaign. So we have ‘Let In The Goodness’ with various people slurping their way through the day with Arla products – to a martial tune with some observations by Napoleon.

A rich mixture, no doubt, but it hits the right emotional spot without being yucky.

Arla recently pulled its biggest brand, Anchor butter, out of CHI & Partners after donkey’s years. Logically it should be headed for Shoreditch.

You May Also Like

About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.