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Ad Tech
ANA dispute with agencies worsens as 4A’s goes it alone
the American 4A’s agency trade body is still at loggerheads with the Association of National Advertisers (ANA), pulling out of…
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Advertisers
What lies behind MEC’s decision not to defend KFC?
KFC in the US is reviewing its media account, joining just about every other advertiser of note. With a spend…
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Ad Tech
Campaign shines spotlight on marketing’s ‘trust crisis’
Sometimes pictures (and words) tell a story better than just words and Campaign has done the marketing community a favour…
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Advertisers
ANA offers olive branch to media agencies in rebates row – but it’s more stick than carrot
The US Association of National Advertisers has offered an olive branch, of sorts, to the 4A’s agency body in the…
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Ad Tech
GroupM appoints John Montgomery as digital policeman
WPP’s GroupM, the world’s biggest media buyer, has appointed John Montgomery as its first executive vice president brand safety at…
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Advertisers
US advertiser body ANA releases Firm Decisions’ media guidelines: it’s in the contract, stupid
The Association of National Advertisers in the US has released the second part of its report into media agency rebates…
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Advertisers
GroupM sends wrong client docs to media auditor – followed by potential law suit
Missed this one until Tom Denford and David Indo of ID Comms covered it in this week’s #MediaSnack. WPP’s GroupM…
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Advertisers
GroupM’s Rob Norman castigates ANA for undervaluing agency ‘media investment’
GroupM Worldwide chief digital officer Rob Norman (below) has entered the lists following the publication of the US Association of…
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Advertisers
Greg Paull of R3: what the ANA report really tells us about concealed media rebates
FIFTY WAYS TO READ YOUR REBATE It always seemed like an urban myth – this idea that Eskimos might have…
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