Amazon
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Ad Tech
Has Amazon become the holding companies’ BFF as it reviews global media account?
Much excitement in media land as Amazon sets about reviewing its $1bn plus media account, currently mostly at IPG Mediabrands’…
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Advertisers
Amazon plus Hermes means a new model online service that signally fails to deliver
How come everything in modern life is supposed to make your life better – but doesn’t. A case in point…
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News
Coca-Cola relaunches Surge in exclusive Amazon deal
Coca-Cola, as we’ve remarked before, does most things right apart from stuffing its mainstream brands full of sugar. Which rather…
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Advertisers
Why are big companies assholes? The Tea Party and Davy Crockett, Eurostar, Spontex and Johnny Cash
***It’s been an interesting old week, for me in the dawning realisation that the bigger companies get (and the more…
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Advertisers
What other brands can learn from the Waitrose effect on the UK’s high streets
A while ago I reported back on the impact Waitrose appears to have on property prices based on searching around…
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Advertisers
George Parker: why top-notch bullshitting really matters – just look at the history of ‘branding’
In which our hero continues his tour of the computer industry with observations on, among other things, the art of…
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Finance
Can Amazon’s Jeff Bezos works his online magic on the iconic Washington Post?
Should we be surprised that newspapers – in the case one of the world’s most famous the Washington Post –…
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